#BD3779#BD3779

#BD3779 is a mid, vivid pink. Relative luminance 0.149; OKLCH L 55.4% C 0.180 H 354.5°. Best body text is #FFFFFF at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#BD3779
RGB	rgb(189, 55, 121)
HSL	hsl(330, 55%, 48%)
HSV	hsv(330, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 36%, 25.9%)
CIE-LAB	lab(45.54, 58.48, -6.83)
CIE-LCH	lch(45.54, 58.88, 353.34°)
OKLab	oklab(55.43% 0.1792 -0.0173)
OKLCH	oklch(55.43% 0.18 354.5)
XYZ	xyz(25.8052, 14.9347, 19.6092)
Luminance	0.1493 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3779 #37BD7B

analogous

#BD37BC #BD3779 #BD3837

triadic

#BD3779 #79BD37 #3779BD

tetradic

#BD3779 #BCBD37 #37BD7B #3837BD

square

#BD3779 #BCBD37 #37BD7B #3837BD

split-complementary

#BD3779 #37BD38 #37BCBD

monochromatic

#5E1B3C #8E295B #BD3779 #D16098 #DF90B7

Accessibility & contrast

On white

5.27

#BD3779 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.99

#BD3779 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3779

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3779	#FFFFFF	#000000	##FFFFFF
##BD3779	1.00	5.27	3.99	5.27
#FFFFFF	5.27	1.00	21.00	1.00
#000000	3.99	21.00	1.00	21.00
##FFFFFF	5.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F5C7B

Deuteranopia (green-blind)

#747576

Tritanopia (blue-blind)

#CC2B53

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3779;
/* rgb */ color: rgb(189, 55, 121);
/* oklch */ color: oklch(55.4% 0.180 354.5);

Tailwind

colors: {
  custom: {
    50: '#d5789f',
    500: '#bd3779',
    950: '#000000',
  },
}

SCSS

$custom: #bd3779;
$custom-light: #d5789f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3779",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 121
  },
  "hsl": {
    "h": 330.448,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.55425,
    "c": 0.18,
    "h": 354.5
  },
  "luminance": 0.14932
}

Semantic roles & 50–950 ramp

primary

#BD3779

secondary

#86C9A8

accent

#DE954A

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3779

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →