#BD37B5#BD37B5

#BD37B5 is a mid, highly saturated purple. Relative luminance 0.169; OKLCH L 58.1% C 0.217 H 330.5°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#BD37B5
RGB	rgb(189, 55, 181)
HSL	hsl(304, 55%, 48%)
HSV	hsv(304, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 4.2%, 25.9%)
CIE-LAB	lab(48.12, 66.65, -38.81)
CIE-LCH	lch(48.12, 77.13, 329.79°)
OKLab	oklab(58.14% 0.1893 -0.107)
OKLCH	oklch(58.14% 0.217 330.5)
XYZ	xyz(30.6928, 16.8898, 45.3506)
Luminance	0.1689 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37B5 #37BD3F

analogous

#8237BD #BD37B5 #BD3772

triadic

#BD37B5 #B5BD37 #37B5BD

tetradic

#BD37B5 #BD8237 #37BD3F #3772BD

square

#BD37B5 #BD8237 #37BD3F #3772BD

split-complementary

#BD37B5 #72BD37 #37BD82

monochromatic

#5E1B5A #8E2988 #BD37B5 #D160CA #DF90DA

Accessibility & contrast

On white

4.80

#BD37B5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#BD37B5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37B5

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37B5	#FFFFFF	#000000	##FFFFFF
##BD37B5	1.00	4.80	4.38	4.80
#FFFFFF	4.80	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A66B9

Deuteranopia (green-blind)

#5F79B2

Tritanopia (blue-blind)

#C44772

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd37b5;
/* rgb */ color: rgb(189, 55, 181);
/* oklch */ color: oklch(58.1% 0.217 330.5);

Tailwind

colors: {
  custom: {
    50: '#d57acb',
    500: '#bd37b5',
    950: '#000000',
  },
}

SCSS

$custom: #bd37b5;
$custom-light: #d57acb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37b5",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 181
  },
  "hsl": {
    "h": 303.582,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.58138,
    "c": 0.21745,
    "h": 330.5
  },
  "luminance": 0.16887
}

Semantic roles & 50–950 ramp

primary

#BD37B5

secondary

#86C98A

accent

#DE524A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD37B5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →