#BD37AB#BD37AB

#BD37AB is a mid, highly saturated purple. Relative luminance 0.165; OKLCH L 57.6% C 0.210 H 333.9°. Best body text is #FFFFFF at 4.89:1 contrast (WCAG AA passes).

Color values

HEX	#BD37AB
RGB	rgb(189, 55, 171)
HSL	hsl(308, 55%, 48%)
HSV	hsv(308, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 9.5%, 25.9%)
CIE-LAB	lab(47.62, 65.10, -33.72)
CIE-LCH	lch(47.62, 73.32, 332.61°)
OKLab	oklab(57.61% 0.1887 -0.0923)
OKLCH	oklch(57.61% 0.21 333.9)
XYZ	xyz(29.7034, 16.4940, 40.1394)
Luminance	0.1649 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37AB #37BD49

analogous

#8C37BD #BD37AB #BD3768

triadic

#BD37AB #ABBD37 #37ABBD

tetradic

#BD37AB #BD8C37 #37BD49 #3768BD

square

#BD37AB #BD8C37 #37BD49 #3768BD

split-complementary

#BD37AB #68BD37 #37BD8C

monochromatic

#5E1B55 #8E2980 #BD37AB #D160C2 #DF90D4

Accessibility & contrast

On white

4.89

#BD37AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.30

#BD37AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37AB

4.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37AB	#FFFFFF	#000000	##FFFFFF
##BD37AB	1.00	4.89	4.30	4.89
#FFFFFF	4.89	1.00	21.00	1.00
#000000	4.30	21.00	1.00	21.00
##FFFFFF	4.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3464AE

Deuteranopia (green-blind)

#6478A8

Tritanopia (blue-blind)

#C6436D

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd37ab;
/* rgb */ color: rgb(189, 55, 171);
/* oklch */ color: oklch(57.6% 0.210 333.9);

Tailwind

colors: {
  custom: {
    50: '#d57ac4',
    500: '#bd37ab',
    950: '#000000',
  },
}

SCSS

$custom: #bd37ab;
$custom-light: #d57ac4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37ab",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 171
  },
  "hsl": {
    "h": 308.06,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.5761,
    "c": 0.21007,
    "h": 333.9
  },
  "luminance": 0.16491
}

Semantic roles & 50–950 ramp

primary

#BD37AB

secondary

#86C98F

accent

#DE5E4A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD37AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →