#BD3791#BD3791

#BD3791 is a mid, vivid pink. Relative luminance 0.156; OKLCH L 56.4% C 0.193 H 343.9°. Best body text is #FFFFFF at 5.10:1 contrast (WCAG AA passes).

Color values

HEX	#BD3791
RGB	rgb(189, 55, 145)
HSL	hsl(320, 55%, 48%)
HSV	hsv(320, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 23.3%, 25.9%)
CIE-LAB	lab(46.44, 61.41, -20.05)
CIE-LCH	lch(46.44, 64.60, 341.92°)
OKLab	oklab(56.38% 0.1851 -0.0535)
OKLCH	oklch(56.38% 0.193 343.9)
XYZ	xyz(27.4643, 15.5983, 28.3470)
Luminance	0.1560 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3791 #37BD63

analogous

#A637BD #BD3791 #BD374E

triadic

#BD3791 #91BD37 #3791BD

tetradic

#BD3791 #BDA637 #37BD63 #374EBD

square

#BD3791 #BDA637 #37BD63 #374EBD

split-complementary

#BD3791 #4EBD37 #37BDA6

monochromatic

#5E1B48 #8E296D #BD3791 #D160AC #DF90C5

Accessibility & contrast

On white

5.10

#BD3791 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.12

#BD3791 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3791

5.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3791	#FFFFFF	#000000	##FFFFFF
##BD3791	1.00	5.10	4.12	5.10
#FFFFFF	5.10	1.00	21.00	1.00
#000000	4.12	21.00	1.00	21.00
##FFFFFF	5.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#456094

Deuteranopia (green-blind)

#6E768E

Tritanopia (blue-blind)

#C9365F

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd3791;
/* rgb */ color: rgb(189, 55, 145);
/* oklch */ color: oklch(56.4% 0.193 343.9);

Tailwind

colors: {
  custom: {
    50: '#d579b1',
    500: '#bd3791',
    950: '#000000',
  },
}

SCSS

$custom: #bd3791;
$custom-light: #d579b1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3791",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 145
  },
  "hsl": {
    "h": 319.701,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.56377,
    "c": 0.19267,
    "h": 343.9
  },
  "luminance": 0.15596
}

Semantic roles & 50–950 ramp

primary

#BD3791

secondary

#86C99C

accent

#DE7A4A

background

#FDF7FA

surface

#FBEEF5

border

#D4C9CF

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD3791

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →