#BD374E#BD374E

#BD374E is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.2% C 0.170 H 15.2°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).

Color values

HEX	#BD374E
RGB	rgb(189, 55, 78)
HSL	hsl(350, 55%, 48%)
HSV	hsv(350, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 58.7%, 25.9%)
CIE-LAB	lab(44.38, 54.57, 18.03)
CIE-LCH	lch(44.38, 57.47, 18.29°)
OKLab	oklab(54.19% 0.1638 0.0445)
OKLCH	oklch(54.19% 0.17 15.2)
XYZ	xyz(23.7299, 14.1046, 8.6792)
Luminance	0.1410 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD374E #37BDA6

analogous

#BD3791 #BD374E #BD6337

triadic

#BD374E #4EBD37 #374EBD

tetradic

#BD374E #91BD37 #37BDA6 #6337BD

square

#BD374E #91BD37 #37BDA6 #6337BD

split-complementary

#BD374E #37BD63 #3791BD

monochromatic

#5E1B27 #8E293A #BD374E #D16074 #DF909D

Accessibility & contrast

On white

5.50

#BD374E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#BD374E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD374E

5.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD374E	#FFFFFF	#000000	##FFFFFF
##BD374E	1.00	5.50	3.82	5.50
#FFFFFF	5.50	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A574E

Deuteranopia (green-blind)

#7C734B

Tritanopia (blue-blind)

#CF1440

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd374e;
/* rgb */ color: rgb(189, 55, 78);
/* oklch */ color: oklch(54.2% 0.170 15.2);

Tailwind

colors: {
  custom: {
    50: '#d8777f',
    500: '#bd374e',
    950: '#000000',
  },
}

SCSS

$custom: #bd374e;
$custom-light: #d8777f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd374e",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 78
  },
  "hsl": {
    "h": 349.701,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54187,
    "c": 0.16973,
    "h": 15.2
  },
  "luminance": 0.14101
}

Semantic roles & 50–950 ramp

primary

#BD374E

secondary

#86C9BE

accent

#DEC54A

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD374E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →