#BD3781#BD3781

#BD3781 is a mid, vivid pink. Relative luminance 0.151; OKLCH L 55.7% C 0.184 H 350.8°. Best body text is #FFFFFF at 5.21:1 contrast (WCAG AA passes).

Color values

HEX	#BD3781
RGB	rgb(189, 55, 129)
HSL	hsl(327, 55%, 48%)
HSV	hsv(327, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 31.7%, 25.9%)
CIE-LAB	lab(45.82, 59.40, -11.30)
CIE-LCH	lch(45.82, 60.47, 349.23°)
OKLab	oklab(55.72% 0.1814 -0.0293)
OKLCH	oklch(55.72% 0.184 350.8)
XYZ	xyz(26.3163, 15.1392, 22.3009)
Luminance	0.1514 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3781 #37BD73

analogous

#B637BD #BD3781 #BD373E

triadic

#BD3781 #81BD37 #3781BD

tetradic

#BD3781 #BDB637 #37BD73 #373EBD

square

#BD3781 #BDB637 #37BD73 #373EBD

split-complementary

#BD3781 #3EBD37 #37BDB6

monochromatic

#5E1B40 #8E2961 #BD3781 #D1609E #DF90BB

Accessibility & contrast

On white

5.21

#BD3781 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.03

#BD3781 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3781

5.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3781	#FFFFFF	#000000	##FFFFFF
##BD3781	1.00	5.21	4.03	5.21
#FFFFFF	5.21	1.00	21.00	1.00
#000000	4.03	21.00	1.00	21.00
##FFFFFF	5.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C5D83

Deuteranopia (green-blind)

#72757E

Tritanopia (blue-blind)

#CB2F57

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3781;
/* rgb */ color: rgb(189, 55, 129);
/* oklch */ color: oklch(55.7% 0.184 350.8);

Tailwind

colors: {
  custom: {
    50: '#d579a5',
    500: '#bd3781',
    950: '#000000',
  },
}

SCSS

$custom: #bd3781;
$custom-light: #d579a5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3781",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 129
  },
  "hsl": {
    "h": 326.866,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.55722,
    "c": 0.18377,
    "h": 350.8
  },
  "luminance": 0.15136
}

Semantic roles & 50–950 ramp

primary

#BD3781

secondary

#86C9A4

accent

#DE8C4A

background

#FDF7FA

surface

#FBEEF4

border

#D4C9CE

text

#150A0F

muted

#837C7F

Preview Lab

Preview with #BD3781

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →