#BD3769#BD3769

#BD3769 is a mid, vivid pink. Relative luminance 0.146; OKLCH L 54.9% C 0.174 H 2.1°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#BD3769
RGB	rgb(189, 55, 105)
HSL	hsl(338, 55%, 48%)
HSV	hsv(338, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 44.4%, 25.9%)
CIE-LAB	lab(45.05, 56.82, 2.27)
CIE-LCH	lch(45.05, 56.87, 2.29°)
OKLab	oklab(54.89% 0.174 0.0065)
OKLCH	oklch(54.89% 0.174 2.1)
XYZ	xyz(24.9042, 14.5743, 14.8635)
Luminance	0.1457 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3769 #37BD8B

analogous

#BD37AC #BD3769 #BD4837

triadic

#BD3769 #69BD37 #3769BD

tetradic

#BD3769 #ACBD37 #37BD8B #4837BD

square

#BD3769 #ACBD37 #37BD8B #4837BD

split-complementary

#BD3769 #37BD48 #37ACBD

monochromatic

#5E1B34 #8E294F #BD3769 #D1608A #DF90AD

Accessibility & contrast

On white

5.37

#BD3769 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD3769 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3769

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3769	#FFFFFF	#000000	##FFFFFF
##BD3769	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545A6A

Deuteranopia (green-blind)

#787466

Tritanopia (blue-blind)

#CD234C

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3769;
/* rgb */ color: rgb(189, 55, 105);
/* oklch */ color: oklch(54.9% 0.174 2.1);

Tailwind

colors: {
  custom: {
    50: '#d67893',
    500: '#bd3769',
    950: '#000000',
  },
}

SCSS

$custom: #bd3769;
$custom-light: #d67893;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3769",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 105
  },
  "hsl": {
    "h": 337.612,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54894,
    "c": 0.17412,
    "h": 2.1
  },
  "luminance": 0.14571
}

Semantic roles & 50–950 ramp

primary

#BD3769

secondary

#86C9B0

accent

#DEA74A

background

#FDF7F9

surface

#FBEEF1

border

#D4C9CB

text

#150A0D

muted

#837C7E

Preview Lab

Preview with #BD3769

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →