#BD373A#BD373A
#BD373A is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.8% C 0.171 H 23.8°. Best body text is #FFFFFF at 5.57:1 contrast (WCAG AA passes).
Color values
| HEX | #BD373A |
|---|---|
| RGB | rgb(189, 55, 58) |
| HSL | hsl(359, 55%, 48%) |
| HSV | hsv(359, 71%, 74%) |
| CMYK | cmyk(0%, 70.9%, 69.3%, 25.9%) |
| CIE-LAB | lab(44.03, 53.36, 29.75) |
| CIE-LCH | lch(44.03, 61.09, 29.14°) |
| OKLab | oklab(53.81% 0.156 0.069) |
| OKLCH | oklch(53.81% 0.171 23.8) |
| XYZ | xyz(23.1187, 13.8601, 5.4601) |
| Luminance | 0.1386 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.39
Reddish
#C44240
ΔE00 2.92
Cardinal
#C41E3A
ΔE00 3.78
Cherry (survey)
#CF0234
ΔE00 4.40
Dusty Red
#B9484E
ΔE00 4.74
Lipstick Red
#C0022F
ΔE00 4.83
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD373A #37BDBA
analogous
#BD377D #BD373A #BD7737
triadic
#BD373A #3ABD37 #373ABD
tetradic
#BD373A #7DBD37 #37BDBA #7737BD
square
#BD373A #7DBD37 #37BDBA #7737BD
split-complementary
#BD373A #37BD77 #377DBD
monochromatic
#5E1B1D #8E292B #BD373A #D16063 #DF9092
Accessibility & contrast
On white
5.57
#BD373A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.77
#BD373A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD373A
5.57:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD373A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD373A | 1.00 | 5.57 | 3.77 | 5.57 |
| #FFFFFF | 5.57 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.77 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.57 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5D5639
Deuteranopia (green-blind)
#7E7336
Tritanopia (blue-blind)
#D0063A
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bd373a; /* rgb */ color: rgb(189, 55, 58); /* oklch */ color: oklch(53.8% 0.171 23.8);
Tailwind
colors: {
custom: {
50: '#d97770',
500: '#bd373a',
950: '#000000',
},
}SCSS
$custom: #bd373a; $custom-light: #d97770; $custom-dark: #000000;
JSON
{
"hex": "#bd373a",
"rgb": {
"r": 189,
"g": 55,
"b": 58
},
"hsl": {
"h": 358.657,
"s": 54.918,
"l": 47.843
},
"oklch": {
"l": 0.53812,
"c": 0.17061,
"h": 23.8
},
"luminance": 0.13857
}Semantic roles & 50–950 ramp
primary
#BD373A
secondary
#86C9C8
accent
#DEDB4A
background
#FEF7F6
surface
#FDEEEC
border
#D5C9C7
text
#160907
muted
#847B7A