#7737BD#7737BD

#7737BD is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.3% C 0.199 H 301.2°. Best body text is #FFFFFF at 6.85:1 contrast (WCAG AA passes).

Color values

HEX	#7737BD
RGB	rgb(119, 55, 189)
HSL	hsl(269, 55%, 48%)
HSV	hsv(269, 71%, 74%)
CMYK	cmyk(37%, 70.9%, 0%, 25.9%)
CIE-LAB	lab(38.43, 53.37, -59.61)
CIE-LCH	lch(38.43, 80.01, 311.84°)
OKLab	oklab(49.29% 0.1027 -0.1699)
OKLCH	oklch(49.29% 0.199 301.2)
XYZ	xyz(18.1570, 10.3283, 49.1712)
Luminance	0.1033 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7737BD #7DBD37

analogous

#373ABD #7737BD #BA37BD

triadic

#7737BD #BD7737 #37BD77

tetradic

#7737BD #BD373A #7DBD37 #37BDBA

square

#7737BD #BD373A #7DBD37 #37BDBA

split-complementary

#7737BD #BDBA37 #3ABD37

monochromatic

#3B1B5E #59298E #7737BD #9660D1 #B590DF

Accessibility & contrast

On white

6.85

#7737BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#7737BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7737BD

6.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7737BD	#FFFFFF	#000000	##FFFFFF
##7737BD	1.00	6.85	3.07	6.85
#FFFFFF	6.85	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AC1

Deuteranopia (green-blind)

#005ABA

Tritanopia (blue-blind)

#685776

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7737bd;
/* rgb */ color: rgb(119, 55, 189);
/* oklch */ color: oklch(49.3% 0.199 301.2);

Tailwind

colors: {
  custom: {
    50: '#a473d2',
    500: '#7737bd',
    950: '#000000',
  },
}

SCSS

$custom: #7737bd;
$custom-light: #a473d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7737bd",
  "rgb": {
    "r": 119,
    "g": 55,
    "b": 189
  },
  "hsl": {
    "h": 268.657,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.49289,
    "c": 0.19855,
    "h": 301.2
  },
  "luminance": 0.10328
}

Semantic roles & 50–950 ramp

primary

#7737BD

secondary

#A9C986

accent

#DE4A97

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7737BD

Body copy rendered with the generated semantic roles for this colour.

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