#BD3674#BD3674

#BD3674 is a mid, vivid pink. Relative luminance 0.147; OKLCH L 55.2% C 0.179 H 356.7°. Best body text is #FFFFFF at 5.33:1 contrast (WCAG AA passes).

Color values

HEX	#BD3674
RGB	rgb(189, 54, 116)
HSL	hsl(332, 56%, 48%)
HSV	hsv(332, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 38.6%, 25.9%)
CIE-LAB	lab(45.25, 58.30, -4.20)
CIE-LCH	lch(45.25, 58.45, 355.88°)
OKLab	oklab(55.16% 0.1788 -0.0103)
OKLCH	oklch(55.16% 0.179 356.7)
XYZ	xyz(25.4595, 14.7212, 18.0204)
Luminance	0.1472 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3674 #36BD7F

analogous

#BD36B8 #BD3674 #BD3B36

triadic

#BD3674 #74BD36 #3674BD

tetradic

#BD3674 #B8BD36 #36BD7F #3B36BD

square

#BD3674 #B8BD36 #36BD7F #3B36BD

split-complementary

#BD3674 #36BD3B #36B8BD

monochromatic

#5E1B3A #8D2857 #BD3674 #D15F93 #DF8FB3

Accessibility & contrast

On white

5.33

#BD3674 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#BD3674 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3674

5.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3674	#FFFFFF	#000000	##FFFFFF
##BD3674	1.00	5.33	3.94	5.33
#FFFFFF	5.33	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#505B76

Deuteranopia (green-blind)

#757471

Tritanopia (blue-blind)

#CC2750

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3674;
/* rgb */ color: rgb(189, 54, 116);
/* oklch */ color: oklch(55.2% 0.179 356.7);

Tailwind

colors: {
  custom: {
    50: '#d6789b',
    500: '#bd3674',
    950: '#000000',
  },
}

SCSS

$custom: #bd3674;
$custom-light: #d6789b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3674",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 116
  },
  "hsl": {
    "h": 332.444,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.55155,
    "c": 0.1791,
    "h": 356.7
  },
  "luminance": 0.14718
}

Semantic roles & 50–950 ramp

primary

#BD3674

secondary

#85C9AA

accent

#DF9A49

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3674

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →