#BD3B36#BD3B36
#BD3B36 is a mid, vivid red. Relative luminance 0.142; OKLCH L 54.2% C 0.167 H 26.6°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3B36 |
|---|---|
| RGB | rgb(189, 59, 54) |
| HSL | hsl(2, 56%, 48%) |
| HSV | hsv(2, 71%, 74%) |
| CMYK | cmyk(0%, 68.8%, 71.4%, 25.9%) |
| CIE-LAB | lab(44.54, 51.61, 32.71) |
| CIE-LCH | lch(44.54, 61.10, 32.37°) |
| OKLab | oklab(54.18% 0.1497 0.0748) |
| OKLCH | oklch(54.18% 0.167 26.6) |
| XYZ | xyz(23.2186, 14.2165, 5.0108) |
| Luminance | 0.1421 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 2.27
Reddish
#C44240
ΔE00 2.71
Firebrick
#B22222
ΔE00 5.26
Cardinal
#C41E3A
ΔE00 5.66
Cherry (survey)
#CF0234
ΔE00 5.75
Dusty Red
#B9484E
ΔE00 5.93
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3B36 #36B8BD
analogous
#BD3675 #BD3B36 #BD7E36
triadic
#BD3B36 #36BD3B #3B36BD
tetradic
#BD3B36 #75BD36 #36B8BD #7E36BD
square
#BD3B36 #75BD36 #36B8BD #7E36BD
split-complementary
#BD3B36 #36BD7E #3675BD
monochromatic
#5E1D1B #8D2C28 #BD3B36 #D1635F #DF928F
Accessibility & contrast
On white
5.47
#BD3B36 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.84
#BD3B36 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3B36
5.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3B36 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3B36 | 1.00 | 5.47 | 3.84 | 5.47 |
| #FFFFFF | 5.47 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.84 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.47 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#605734
Deuteranopia (green-blind)
#807432
Tritanopia (blue-blind)
#D0123B
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #bd3b36; /* rgb */ color: rgb(189, 59, 54); /* oklch */ color: oklch(54.2% 0.167 26.6);
Tailwind
colors: {
custom: {
50: '#d9796d',
500: '#bd3b36',
950: '#000000',
},
}SCSS
$custom: #bd3b36; $custom-light: #d9796d; $custom-dark: #000000;
JSON
{
"hex": "#bd3b36",
"rgb": {
"r": 189,
"g": 59,
"b": 54
},
"hsl": {
"h": 2.222,
"s": 55.556,
"l": 47.647
},
"oklch": {
"l": 0.54175,
"c": 0.16732,
"h": 26.6
},
"luminance": 0.14213
}Semantic roles & 50–950 ramp
primary
#BD3B36
secondary
#85C7C9
accent
#D9DF49
background
#FEF7F6
surface
#FDEEEB
border
#D5C9C6
text
#160A07
muted
#847C7A