#BD3650#BD3650

#BD3650 is a mid, vivid red. Relative luminance 0.140; OKLCH L 54.1% C 0.171 H 14.0°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#BD3650
RGB	rgb(189, 54, 80)
HSL	hsl(348, 56%, 48%)
HSV	hsv(348, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 57.7%, 25.9%)
CIE-LAB	lab(44.29, 55.08, 16.68)
CIE-LCH	lch(44.29, 57.55, 16.84°)
OKLab	oklab(54.13% 0.1658 0.0414)
OKLCH	oklch(54.13% 0.171 14)
XYZ	xyz(23.7557, 14.0397, 9.0469)
Luminance	0.1404 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3650 #36BDA3

analogous

#BD3694 #BD3650 #BD5F36

triadic

#BD3650 #50BD36 #3650BD

tetradic

#BD3650 #94BD36 #36BDA3 #5F36BD

square

#BD3650 #94BD36 #36BDA3 #5F36BD

split-complementary

#BD3650 #36BD5F #3694BD

monochromatic

#5E1B28 #8D283C #BD3650 #D15F75 #DF8F9E

Accessibility & contrast

On white

5.52

#BD3650 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#BD3650 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3650

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3650	#FFFFFF	#000000	##FFFFFF
##BD3650	1.00	5.52	3.81	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595750

Deuteranopia (green-blind)

#7C734D

Tritanopia (blue-blind)

#CF1241

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3650;
/* rgb */ color: rgb(189, 54, 80);
/* oklch */ color: oklch(54.1% 0.171 14.0);

Tailwind

colors: {
  custom: {
    50: '#d77780',
    500: '#bd3650',
    950: '#000000',
  },
}

SCSS

$custom: #bd3650;
$custom-light: #d77780;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3650",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 80
  },
  "hsl": {
    "h": 348.444,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.54131,
    "c": 0.17087,
    "h": 14
  },
  "luminance": 0.14036
}

Semantic roles & 50–950 ramp

primary

#BD3650

secondary

#85C9BC

accent

#DFC249

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD3650

Body copy rendered with the generated semantic roles for this colour.

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