#BD3639#BD3639

#BD3639 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.7% C 0.172 H 24.0°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#BD3639
RGB	rgb(189, 54, 57)
HSL	hsl(359, 56%, 48%)
HSV	hsv(359, 71%, 74%)
CMYK	cmyk(0%, 71.4%, 69.8%, 25.9%)
CIE-LAB	lab(43.88, 53.68, 30.16)
CIE-LCH	lch(43.88, 61.57, 29.33°)
OKLab	oklab(53.7% 0.1569 0.0697)
OKLCH	oklch(53.7% 0.172 24)
XYZ	xyz(23.0465, 13.7560, 5.3117)
Luminance	0.1375 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3639 #36BDBA

analogous

#BD367C #BD3639 #BD7736

triadic

#BD3639 #39BD36 #3639BD

tetradic

#BD3639 #7CBD36 #36BDBA #7736BD

square

#BD3639 #7CBD36 #36BDBA #7736BD

split-complementary

#BD3639 #36BD77 #367CBD

monochromatic

#5E1B1C #8D282B #BD3639 #D15F61 #DF8F90

Accessibility & contrast

On white

5.60

#BD3639 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#BD3639 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3639

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3639	#FFFFFF	#000000	##FFFFFF
##BD3639	1.00	5.60	3.75	5.60
#FFFFFF	5.60	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5538

Deuteranopia (green-blind)

#7E7235

Tritanopia (blue-blind)

#D00239

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3639;
/* rgb */ color: rgb(189, 54, 57);
/* oklch */ color: oklch(53.7% 0.172 24.0);

Tailwind

colors: {
  custom: {
    50: '#d9766f',
    500: '#bd3639',
    950: '#000000',
  },
}

SCSS

$custom: #bd3639;
$custom-light: #d9766f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3639",
  "rgb": {
    "r": 189,
    "g": 54,
    "b": 57
  },
  "hsl": {
    "h": 358.667,
    "s": 55.556,
    "l": 47.647
  },
  "oklch": {
    "l": 0.53695,
    "c": 0.17166,
    "h": 24
  },
  "luminance": 0.13753
}

Semantic roles & 50–950 ramp

primary

#BD3639

secondary

#85C9C8

accent

#DFDC49

background

#FEF7F6

surface

#FDEEEC

border

#D5C9C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3639

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →