#BD3544#BD3544

#BD3544 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.172 H 19.2°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD3544
RGB	rgb(189, 53, 68)
HSL	hsl(353, 56%, 47%)
HSV	hsv(353, 72%, 74%)
CMYK	cmyk(0%, 72%, 64%, 25.9%)
CIE-LAB	lab(43.92, 54.66, 23.57)
CIE-LCH	lch(43.92, 59.52, 23.33°)
OKLab	oklab(53.78% 0.1622 0.0565)
OKLCH	oklch(53.78% 0.172 19.2)
XYZ	xyz(23.3052, 13.7858, 6.9015)
Luminance	0.1378 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3544 #35BDAE

analogous

#BD3588 #BD3544 #BD6A35

triadic

#BD3544 #44BD35 #3544BD

tetradic

#BD3544 #88BD35 #35BDAE #6A35BD

square

#BD3544 #88BD35 #35BDAE #6A35BD

split-complementary

#BD3544 #35BD6A #3588BD

monochromatic

#5D1A22 #8D2833 #BD3544 #D25D6A #DF8D96

Accessibility & contrast

On white

5.59

#BD3544 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#BD3544 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3544

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3544	#FFFFFF	#000000	##FFFFFF
##BD3544	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5644

Deuteranopia (green-blind)

#7D7240

Tritanopia (blue-blind)

#CF063C

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3544;
/* rgb */ color: rgb(189, 53, 68);
/* oklch */ color: oklch(53.8% 0.172 19.2);

Tailwind

colors: {
  custom: {
    50: '#d87677',
    500: '#bd3544',
    950: '#000000',
  },
}

SCSS

$custom: #bd3544;
$custom-light: #d87677;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3544",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 68
  },
  "hsl": {
    "h": 353.382,
    "s": 56.198,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53784,
    "c": 0.17178,
    "h": 19.2
  },
  "luminance": 0.13782
}

Semantic roles & 50–950 ramp

primary

#BD3544

secondary

#84CAC2

accent

#DFCF48

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3544

Body copy rendered with the generated semantic roles for this colour.

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