#BD3534#BD3534

#BD3534 is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.5% C 0.173 H 25.6°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#BD3534
RGB	rgb(189, 53, 52)
HSL	hsl(0, 57%, 47%)
HSV	hsv(0, 72%, 74%)
CMYK	cmyk(0%, 72%, 72.5%, 25.9%)
CIE-LAB	lab(43.68, 53.81, 32.88)
CIE-LCH	lch(43.68, 63.06, 31.42°)
OKLab	oklab(53.52% 0.1562 0.0748)
OKLCH	oklch(53.52% 0.173 25.6)
XYZ	xyz(22.8818, 13.6164, 4.6715)
Luminance	0.1361 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3534 #34BCBD

analogous

#BD3478 #BD3534 #BD7A34

triadic

#BD3534 #34BD35 #3534BD

tetradic

#BD3534 #78BD34 #34BCBD #7A34BD

square

#BD3534 #78BD34 #34BCBD #7A34BD

split-complementary

#BD3534 #34BD7A #3478BD

monochromatic

#5D1A1A #8D2827 #BD3534 #D25D5C #DF8D8C

Accessibility & contrast

On white

5.64

#BD3534 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BD3534 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3534

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3534	#FFFFFF	#000000	##FFFFFF
##BD3534	1.00	5.64	3.72	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5432

Deuteranopia (green-blind)

#7E722F

Tritanopia (blue-blind)

#D00036

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3534;
/* rgb */ color: rgb(189, 53, 52);
/* oklch */ color: oklch(53.5% 0.173 25.6);

Tailwind

colors: {
  custom: {
    50: '#d9766c',
    500: '#bd3534',
    950: '#000000',
  },
}

SCSS

$custom: #bd3534;
$custom-light: #d9766c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3534",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 52
  },
  "hsl": {
    "h": 0.438,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53521,
    "c": 0.17317,
    "h": 25.6
  },
  "luminance": 0.13613
}

Semantic roles & 50–950 ramp

primary

#BD3534

secondary

#83C9CA

accent

#DFE048

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3534

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →