#BD3478#BD3478

#BD3478 is a mid, vivid pink. Relative luminance 0.146; OKLCH L 55.1% C 0.183 H 354.6°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#BD3478
RGB	rgb(189, 52, 120)
HSL	hsl(330, 57%, 47%)
HSV	hsv(330, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 36.5%, 25.9%)
CIE-LAB	lab(45.13, 59.44, -6.84)
CIE-LCH	lch(45.13, 59.83, 353.44°)
OKLab	oklab(55.11% 0.1823 -0.0173)
OKLCH	oklch(55.11% 0.183 354.6)
XYZ	xyz(25.6060, 14.6339, 19.2419)
Luminance	0.1463 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3478 #34BD79

analogous

#BD34BC #BD3478 #BD3534

triadic

#BD3478 #78BD34 #3478BD

tetradic

#BD3478 #BCBD34 #34BD79 #3534BD

square

#BD3478 #BCBD34 #34BD79 #3534BD

split-complementary

#BD3478 #34BD35 #34BCBD

monochromatic

#5D1A3B #8D275A #BD3478 #D25C97 #DF8CB5

Accessibility & contrast

On white

5.35

#BD3478 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#BD3478 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3478

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3478	#FFFFFF	#000000	##FFFFFF
##BD3478	1.00	5.35	3.93	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D5B7A

Deuteranopia (green-blind)

#747475

Tritanopia (blue-blind)

#CC2651

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3478;
/* rgb */ color: rgb(189, 52, 120);
/* oklch */ color: oklch(55.1% 0.183 354.6);

Tailwind

colors: {
  custom: {
    50: '#d6779e',
    500: '#bd3478',
    950: '#000000',
  },
}

SCSS

$custom: #bd3478;
$custom-light: #d6779e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3478",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 120
  },
  "hsl": {
    "h": 330.219,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.55109,
    "c": 0.18307,
    "h": 354.6
  },
  "luminance": 0.14631
}

Semantic roles & 50–950 ramp

primary

#BD3478

secondary

#83CAA7

accent

#E09448

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3478

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →