#BD3531#BD3531

#BD3531 is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.5% C 0.174 H 26.6°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD3531
RGB	rgb(189, 53, 49)
HSL	hsl(2, 59%, 47%)
HSV	hsv(2, 74%, 74%)
CMYK	cmyk(0%, 72%, 74.1%, 25.9%)
CIE-LAB	lab(43.64, 53.68, 34.58)
CIE-LCH	lch(43.64, 63.85, 32.79°)
OKLab	oklab(53.48% 0.1552 0.0778)
OKLCH	oklch(53.48% 0.174 26.6)
XYZ	xyz(22.8163, 13.5902, 4.3269)
Luminance	0.1359 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3531 #31B9BD

analogous

#BD3173 #BD3531 #BD7B31

triadic

#BD3531 #31BD35 #3531BD

tetradic

#BD3531 #73BD31 #31B9BD #7B31BD

square

#BD3531 #73BD31 #31B9BD #7B31BD

split-complementary

#BD3531 #31BD7B #3173BD

monochromatic

#5C1A18 #8C2724 #BD3531 #D45B58 #E08B88

Accessibility & contrast

On white

5.65

#BD3531 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BD3531 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3531

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3531	#FFFFFF	#000000	##FFFFFF
##BD3531	1.00	5.65	3.72	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D542F

Deuteranopia (green-blind)

#7F722C

Tritanopia (blue-blind)

#D00036

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3531;
/* rgb */ color: rgb(189, 53, 49);
/* oklch */ color: oklch(53.5% 0.174 26.6);

Tailwind

colors: {
  custom: {
    50: '#d97669',
    500: '#bd3531',
    950: '#000000',
  },
}

SCSS

$custom: #bd3531;
$custom-light: #d97669;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3531",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 49
  },
  "hsl": {
    "h": 1.714,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.5348,
    "c": 0.17357,
    "h": 26.6
  },
  "luminance": 0.13587
}

Semantic roles & 50–950 ramp

primary

#BD3531

secondary

#80C8CA

accent

#DEE246

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD3531

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →