#BD34C7#BD34C7

#BD34C7 is a mid, highly saturated purple. Relative luminance 0.174; OKLCH L 58.9% C 0.234 H 325.0°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD34C7
RGB	rgb(189, 52, 199)
HSL	hsl(296, 59%, 49%)
HSV	hsv(296, 74%, 78%)
CMYK	cmyk(5%, 73.9%, 0%, 22%)
CIE-LAB	lab(48.76, 70.58, -48.27)
CIE-LCH	lch(48.76, 85.50, 325.63°)
OKLab	oklab(58.91% 0.1921 -0.1344)
OKLCH	oklch(58.91% 0.234 325)
XYZ	xyz(32.5223, 17.4004, 55.6674)
Luminance	0.1740 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD34C7 #3EC734

analogous

#7334C7 #BD34C7 #C73488

triadic

#BD34C7 #C7BD34 #34C7BD

tetradic

#BD34C7 #C77334 #3EC734 #3488C7

square

#BD34C7 #C77334 #3EC734 #3488C7

split-complementary

#BD34C7 #88C734 #34C773

monochromatic

#611B66 #8F2796 #BD34C7 #CE62D6 #DD93E3

Accessibility & contrast

On white

4.69

#BD34C7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.48

#BD34C7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD34C7

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD34C7	#FFFFFF	#000000	##FFFFFF
##BD34C7	1.00	4.69	4.48	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.48	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0069CB

Deuteranopia (green-blind)

#5379C3

Tritanopia (blue-blind)

#C14E7B

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd34c7;
/* rgb */ color: rgb(189, 52, 199);
/* oklch */ color: oklch(58.9% 0.234 325.0);

Tailwind

colors: {
  custom: {
    50: '#d57ad9',
    500: '#bd34c7',
    950: '#000000',
  },
}

SCSS

$custom: #bd34c7;
$custom-light: #d57ad9;
$custom-dark: #000000;

JSON

{
  "hex": "#bd34c7",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 199
  },
  "hsl": {
    "h": 295.918,
    "s": 58.566,
    "l": 49.216
  },
  "oklch": {
    "l": 0.58914,
    "c": 0.23443,
    "h": 325
  },
  "luminance": 0.17398
}

Semantic roles & 50–950 ramp

primary

#BD34C7

secondary

#8ECE89

accent

#E24651

background

#FDF7FD

surface

#FBEEFA

border

#D4C9D3

text

#150A15

muted

#837C83

Preview Lab

Preview with #BD34C7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →