#BD3494#BD3494

#BD3494 is a mid, vivid pink. Relative luminance 0.154; OKLCH L 56.2% C 0.198 H 342.5°. Best body text is #FFFFFF at 5.14:1 contrast (WCAG AA passes).

Color values

HEX	#BD3494
RGB	rgb(189, 52, 148)
HSL	hsl(318, 57%, 47%)
HSV	hsv(318, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 21.7%, 25.9%)
CIE-LAB	lab(46.20, 62.85, -22.23)
CIE-LCH	lch(46.20, 66.66, 340.52°)
OKLab	oklab(56.24% 0.1889 -0.0596)
OKLCH	oklch(56.24% 0.198 342.5)
XYZ	xyz(27.5605, 15.4157, 29.5353)
Luminance	0.1541 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3494 #34BD5D

analogous

#A134BD #BD3494 #BD3450

triadic

#BD3494 #94BD34 #3494BD

tetradic

#BD3494 #BDA134 #34BD5D #3450BD

square

#BD3494 #BDA134 #34BD5D #3450BD

split-complementary

#BD3494 #50BD34 #34BDA1

monochromatic

#5D1A49 #8D276E #BD3494 #D25CAF #DF8CC6

Accessibility & contrast

On white

5.14

#BD3494 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.08

#BD3494 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3494

5.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3494	#FFFFFF	#000000	##FFFFFF
##BD3494	1.00	5.14	4.08	5.14
#FFFFFF	5.14	1.00	21.00	1.00
#000000	4.08	21.00	1.00	21.00
##FFFFFF	5.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415F97

Deuteranopia (green-blind)

#6C7691

Tritanopia (blue-blind)

#C93560

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd3494;
/* rgb */ color: rgb(189, 52, 148);
/* oklch */ color: oklch(56.2% 0.198 342.5);

Tailwind

colors: {
  custom: {
    50: '#d578b3',
    500: '#bd3494',
    950: '#000000',
  },
}

SCSS

$custom: #bd3494;
$custom-light: #d578b3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3494",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 148
  },
  "hsl": {
    "h": 317.956,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.5624,
    "c": 0.19803,
    "h": 342.5
  },
  "luminance": 0.15413
}

Semantic roles & 50–950 ramp

primary

#BD3494

secondary

#83CA98

accent

#E07548

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD3494

Body copy rendered with the generated semantic roles for this colour.

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