#BD3450#BD3450

#BD3450 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.9% C 0.173 H 13.6°. Best body text is #FFFFFF at 5.57:1 contrast (WCAG AA passes).

Color values

HEX	#BD3450
RGB	rgb(189, 52, 80)
HSL	hsl(348, 57%, 47%)
HSV	hsv(348, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 57.7%, 25.9%)
CIE-LAB	lab(44.03, 55.81, 16.32)
CIE-LCH	lch(44.03, 58.15, 16.30°)
OKLab	oklab(53.94% 0.1681 0.0405)
OKLCH	oklch(53.94% 0.173 13.6)
XYZ	xyz(23.6645, 13.8573, 9.0165)
Luminance	0.1385 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3450 #34BDA1

analogous

#BD3495 #BD3450 #BD5C34

triadic

#BD3450 #50BD34 #3450BD

tetradic

#BD3450 #95BD34 #34BDA1 #5C34BD

square

#BD3450 #95BD34 #34BDA1 #5C34BD

split-complementary

#BD3450 #34BD5C #3495BD

monochromatic

#5D1A27 #8D273C #BD3450 #D25C74 #DF8C9D

Accessibility & contrast

On white

5.57

#BD3450 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#BD3450 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3450

5.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3450	#FFFFFF	#000000	##FFFFFF
##BD3450	1.00	5.57	3.77	5.57
#FFFFFF	5.57	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#585650

Deuteranopia (green-blind)

#7B724C

Tritanopia (blue-blind)

#CF0D40

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3450;
/* rgb */ color: rgb(189, 52, 80);
/* oklch */ color: oklch(53.9% 0.173 13.6);

Tailwind

colors: {
  custom: {
    50: '#d87680',
    500: '#bd3450',
    950: '#000000',
  },
}

SCSS

$custom: #bd3450;
$custom-light: #d87680;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3450",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 80
  },
  "hsl": {
    "h": 347.737,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53937,
    "c": 0.17293,
    "h": 13.6
  },
  "luminance": 0.13854
}

Semantic roles & 50–950 ramp

primary

#BD3450

secondary

#83CABB

accent

#E0C148

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD3450

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →