#BD3491#BD3491

#BD3491 is a mid, vivid pink. Relative luminance 0.153; OKLCH L 56.1% C 0.196 H 343.7°. Best body text is #FFFFFF at 5.17:1 contrast (WCAG AA passes).

Color values

HEX	#BD3491
RGB	rgb(189, 52, 145)
HSL	hsl(319, 57%, 47%)
HSV	hsv(319, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 23.3%, 25.9%)
CIE-LAB	lab(46.07, 62.45, -20.62)
CIE-LCH	lch(46.07, 65.76, 341.73°)
OKLab	oklab(56.11% 0.1883 -0.0551)
OKLCH	oklch(56.11% 0.196 343.7)
XYZ	xyz(27.3261, 15.3220, 28.3009)
Luminance	0.1532 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3491 #34BD60

analogous

#A434BD #BD3491 #BD344D

triadic

#BD3491 #91BD34 #3491BD

tetradic

#BD3491 #BDA434 #34BD60 #344DBD

square

#BD3491 #BDA434 #34BD60 #344DBD

split-complementary

#BD3491 #4DBD34 #34BDA4

monochromatic

#5D1A47 #8D276C #BD3491 #D25CAC #DF8CC5

Accessibility & contrast

On white

5.17

#BD3491 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#BD3491 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3491

5.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3491	#FFFFFF	#000000	##FFFFFF
##BD3491	1.00	5.17	4.06	5.17
#FFFFFF	5.17	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435F94

Deuteranopia (green-blind)

#6D758E

Tritanopia (blue-blind)

#C9345E

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd3491;
/* rgb */ color: rgb(189, 52, 145);
/* oklch */ color: oklch(56.1% 0.196 343.7);

Tailwind

colors: {
  custom: {
    50: '#d578b1',
    500: '#bd3491',
    950: '#000000',
  },
}

SCSS

$custom: #bd3491;
$custom-light: #d578b1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3491",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 145
  },
  "hsl": {
    "h": 319.27,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.56107,
    "c": 0.19618,
    "h": 343.7
  },
  "luminance": 0.15319
}

Semantic roles & 50–950 ramp

primary

#BD3491

secondary

#83CA9A

accent

#E07948

background

#FDF7FA

surface

#FBEEF5

border

#D4C9CF

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD3491

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →