#BD344D#BD344D

#BD344D is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.9% C 0.173 H 14.9°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#BD344D
RGB	rgb(189, 52, 77)
HSL	hsl(349, 57%, 47%)
HSV	hsv(349, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 59.3%, 25.9%)
CIE-LAB	lab(43.97, 55.60, 18.09)
CIE-LCH	lch(43.97, 58.47, 18.03°)
OKLab	oklab(53.87% 0.1669 0.0445)
OKLCH	oklch(53.87% 0.173 14.9)
XYZ	xyz(23.5561, 13.8140, 8.4457)
Luminance	0.1381 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD344D #34BDA4

analogous

#BD3492 #BD344D #BD6034

triadic

#BD344D #4DBD34 #344DBD

tetradic

#BD344D #92BD34 #34BDA4 #6034BD

square

#BD344D #92BD34 #34BDA4 #6034BD

split-complementary

#BD344D #34BD60 #3492BD

monochromatic

#5D1A26 #8D2739 #BD344D #D25C72 #DF8C9B

Accessibility & contrast

On white

5.58

#BD344D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#BD344D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD344D

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD344D	#FFFFFF	#000000	##FFFFFF
##BD344D	1.00	5.58	3.76	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58564D

Deuteranopia (green-blind)

#7B7249

Tritanopia (blue-blind)

#CF0A3E

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd344d;
/* rgb */ color: rgb(189, 52, 77);
/* oklch */ color: oklch(53.9% 0.173 14.9);

Tailwind

colors: {
  custom: {
    50: '#d8767e',
    500: '#bd344d',
    950: '#000000',
  },
}

SCSS

$custom: #bd344d;
$custom-light: #d8767e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd344d",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 77
  },
  "hsl": {
    "h": 349.051,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.5387,
    "c": 0.17277,
    "h": 14.9
  },
  "luminance": 0.13811
}

Semantic roles & 50–950 ramp

primary

#BD344D

secondary

#83CABD

accent

#E0C448

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD344D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →