#BD3481#BD3481

#BD3481 is a mid, vivid pink. Relative luminance 0.149; OKLCH L 55.4% C 0.187 H 350.5°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#BD3481
RGB	rgb(189, 52, 129)
HSL	hsl(326, 57%, 47%)
HSV	hsv(326, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 31.7%, 25.9%)
CIE-LAB	lab(45.45, 60.46, -11.87)
CIE-LCH	lch(45.45, 61.62, 348.89°)
OKLab	oklab(55.45% 0.1847 -0.0309)
OKLCH	oklch(55.45% 0.187 350.5)
XYZ	xyz(26.1781, 14.8628, 22.2548)
Luminance	0.1486 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3481 #34BD70

analogous

#B434BD #BD3481 #BD343D

triadic

#BD3481 #81BD34 #3481BD

tetradic

#BD3481 #BDB434 #34BD70 #343DBD

square

#BD3481 #BDB434 #34BD70 #343DBD

split-complementary

#BD3481 #3DBD34 #34BDB4

monochromatic

#5D1A3F #8D2760 #BD3481 #D25C9E #DF8CBB

Accessibility & contrast

On white

5.29

#BD3481 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#BD3481 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3481

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3481	#FFFFFF	#000000	##FFFFFF
##BD3481	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A5C83

Deuteranopia (green-blind)

#71747E

Tritanopia (blue-blind)

#CB2B56

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3481;
/* rgb */ color: rgb(189, 52, 129);
/* oklch */ color: oklch(55.4% 0.187 350.5);

Tailwind

colors: {
  custom: {
    50: '#d577a5',
    500: '#bd3481',
    950: '#000000',
  },
}

SCSS

$custom: #bd3481;
$custom-light: #d577a5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3481",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 129
  },
  "hsl": {
    "h": 326.277,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.55445,
    "c": 0.18729,
    "h": 350.5
  },
  "luminance": 0.1486
}

Semantic roles & 50–950 ramp

primary

#BD3481

secondary

#83CAA2

accent

#E08A48

background

#FDF7FA

surface

#FBEEF4

border

#D4C9CE

text

#150A0F

muted

#837C7F

Preview Lab

Preview with #BD3481

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →