#BD3472#BD3472

#BD3472 is a mid, vivid pink. Relative luminance 0.145; OKLCH L 54.9% C 0.181 H 357.4°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#BD3472
RGB	rgb(189, 52, 114)
HSL	hsl(333, 57%, 47%)
HSV	hsv(333, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 39.7%, 25.9%)
CIE-LAB	lab(44.93, 58.80, -3.44)
CIE-LCH	lch(44.93, 58.90, 356.65°)
OKLab	oklab(54.9% 0.1804 -0.0083)
OKLCH	oklch(54.9% 0.181 357.4)
XYZ	xyz(25.2533, 14.4928, 17.3839)
Luminance	0.1449 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3472 #34BD7F

analogous

#BD34B6 #BD3472 #BD3B34

triadic

#BD3472 #72BD34 #3472BD

tetradic

#BD3472 #B6BD34 #34BD7F #3B34BD

square

#BD3472 #B6BD34 #34BD7F #3B34BD

split-complementary

#BD3472 #34BD3B #34B6BD

monochromatic

#5D1A38 #8D2755 #BD3472 #D25C91 #DF8CB2

Accessibility & contrast

On white

5.39

#BD3472 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#BD3472 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3472

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3472	#FFFFFF	#000000	##FFFFFF
##BD3472	1.00	5.39	3.90	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F5A74

Deuteranopia (green-blind)

#75746F

Tritanopia (blue-blind)

#CC234F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3472;
/* rgb */ color: rgb(189, 52, 114);
/* oklch */ color: oklch(54.9% 0.181 357.4);

Tailwind

colors: {
  custom: {
    50: '#d6779a',
    500: '#bd3472',
    950: '#000000',
  },
}

SCSS

$custom: #bd3472;
$custom-light: #d6779a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3472",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 114
  },
  "hsl": {
    "h": 332.847,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54899,
    "c": 0.18062,
    "h": 357.4
  },
  "luminance": 0.1449
}

Semantic roles & 50–950 ramp

primary

#BD3472

secondary

#83CAAA

accent

#E09B48

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3472

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →