#BD3451#BD3451

#BD3451 is a mid, vivid red. Relative luminance 0.139; OKLCH L 54.0% C 0.173 H 13.1°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#BD3451
RGB	rgb(189, 52, 81)
HSL	hsl(347, 57%, 47%)
HSV	hsv(347, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 57.1%, 25.9%)
CIE-LAB	lab(44.05, 55.88, 15.73)
CIE-LCH	lch(44.05, 58.05, 15.72°)
OKLab	oklab(53.96% 0.1685 0.0392)
OKLCH	oklch(53.96% 0.173 13.1)
XYZ	xyz(23.7017, 13.8722, 9.2125)
Luminance	0.1387 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3451 #34BDA0

analogous

#BD3496 #BD3451 #BD5B34

triadic

#BD3451 #51BD34 #3451BD

tetradic

#BD3451 #96BD34 #34BDA0 #5B34BD

square

#BD3451 #96BD34 #34BDA0 #5B34BD

split-complementary

#BD3451 #34BD5B #3496BD

monochromatic

#5D1A28 #8D273C #BD3451 #D25C75 #DF8C9E

Accessibility & contrast

On white

5.56

#BD3451 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#BD3451 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3451

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3451	#FFFFFF	#000000	##FFFFFF
##BD3451	1.00	5.56	3.77	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#585651

Deuteranopia (green-blind)

#7B724D

Tritanopia (blue-blind)

#CF0E40

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3451;
/* rgb */ color: rgb(189, 52, 81);
/* oklch */ color: oklch(54.0% 0.173 13.1);

Tailwind

colors: {
  custom: {
    50: '#d77681',
    500: '#bd3451',
    950: '#000000',
  },
}

SCSS

$custom: #bd3451;
$custom-light: #d77681;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3451",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 81
  },
  "hsl": {
    "h": 347.299,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.5396,
    "c": 0.173,
    "h": 13.1
  },
  "luminance": 0.13869
}

Semantic roles & 50–950 ramp

primary

#BD3451

secondary

#83CABB

accent

#E0C048

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD3451

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →