#BD3496#BD3496

#BD3496 is a mid, vivid pink. Relative luminance 0.155; OKLCH L 56.3% C 0.199 H 341.7°. Best body text is #FFFFFF at 5.13:1 contrast (WCAG AA passes).

Color values

HEX	#BD3496
RGB	rgb(189, 52, 150)
HSL	hsl(317, 57%, 47%)
HSV	hsv(317, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 20.6%, 25.9%)
CIE-LAB	lab(46.28, 63.11, -23.30)
CIE-LCH	lch(46.28, 67.28, 339.74°)
OKLab	oklab(56.33% 0.1892 -0.0626)
OKLCH	oklch(56.33% 0.199 341.7)
XYZ	xyz(27.7202, 15.4796, 30.3762)
Luminance	0.1548 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3496 #34BD5B

analogous

#9F34BD #BD3496 #BD3452

triadic

#BD3496 #96BD34 #3496BD

tetradic

#BD3496 #BD9F34 #34BD5B #3452BD

square

#BD3496 #BD9F34 #34BD5B #3452BD

split-complementary

#BD3496 #52BD34 #34BD9F

monochromatic

#5D1A4A #8D2770 #BD3496 #D25CB1 #DF8CC8

Accessibility & contrast

On white

5.13

#BD3496 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#BD3496 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3496

5.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3496	#FFFFFF	#000000	##FFFFFF
##BD3496	1.00	5.13	4.10	5.13
#FFFFFF	5.13	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#405F99

Deuteranopia (green-blind)

#6B7693

Tritanopia (blue-blind)

#C93661

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd3496;
/* rgb */ color: rgb(189, 52, 150);
/* oklch */ color: oklch(56.3% 0.199 341.7);

Tailwind

colors: {
  custom: {
    50: '#d578b5',
    500: '#bd3496',
    950: '#000000',
  },
}

SCSS

$custom: #bd3496;
$custom-light: #d578b5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3496",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 150
  },
  "hsl": {
    "h": 317.08,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.5633,
    "c": 0.19927,
    "h": 341.7
  },
  "luminance": 0.15477
}

Semantic roles & 50–950 ramp

primary

#BD3496

secondary

#83CA97

accent

#E07348

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD3496

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →