#BD344F#BD344F

#BD344F is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.9% C 0.173 H 14.0°. Best body text is #FFFFFF at 5.57:1 contrast (WCAG AA passes).

Color values

HEX	#BD344F
RGB	rgb(189, 52, 79)
HSL	hsl(348, 57%, 47%)
HSV	hsv(348, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 58.2%, 25.9%)
CIE-LAB	lab(44.01, 55.74, 16.91)
CIE-LCH	lch(44.01, 58.25, 16.88°)
OKLab	oklab(53.91% 0.1677 0.0419)
OKLCH	oklch(53.91% 0.173 14)
XYZ	xyz(23.6278, 13.8427, 8.8234)
Luminance	0.1384 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD344F #34BDA2

analogous

#BD3494 #BD344F #BD5E34

triadic

#BD344F #4FBD34 #344FBD

tetradic

#BD344F #94BD34 #34BDA2 #5E34BD

square

#BD344F #94BD34 #34BDA2 #5E34BD

split-complementary

#BD344F #34BD5E #3494BD

monochromatic

#5D1A27 #8D273B #BD344F #D25C73 #DF8C9C

Accessibility & contrast

On white

5.57

#BD344F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#BD344F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD344F

5.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD344F	#FFFFFF	#000000	##FFFFFF
##BD344F	1.00	5.57	3.77	5.57
#FFFFFF	5.57	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58564F

Deuteranopia (green-blind)

#7B724B

Tritanopia (blue-blind)

#CF0C3F

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd344f;
/* rgb */ color: rgb(189, 52, 79);
/* oklch */ color: oklch(53.9% 0.173 14.0);

Tailwind

colors: {
  custom: {
    50: '#d87680',
    500: '#bd344f',
    950: '#000000',
  },
}

SCSS

$custom: #bd344f;
$custom-light: #d87680;
$custom-dark: #000000;

JSON

{
  "hex": "#bd344f",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 79
  },
  "hsl": {
    "h": 348.175,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53914,
    "c": 0.17286,
    "h": 14
  },
  "luminance": 0.13839
}

Semantic roles & 50–950 ramp

primary

#BD344F

secondary

#83CABC

accent

#E0C248

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD344F

Body copy rendered with the generated semantic roles for this colour.

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