#BD344E#BD344E

#BD344E is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.9% C 0.173 H 14.5°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#BD344E
RGB	rgb(189, 52, 78)
HSL	hsl(349, 57%, 47%)
HSV	hsv(349, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 58.7%, 25.9%)
CIE-LAB	lab(43.99, 55.67, 17.50)
CIE-LCH	lch(43.99, 58.36, 17.45°)
OKLab	oklab(53.89% 0.1673 0.0432)
OKLCH	oklch(53.89% 0.173 14.5)
XYZ	xyz(23.5917, 13.8282, 8.6331)
Luminance	0.1383 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD344E #34BDA3

analogous

#BD3493 #BD344E #BD5F34

triadic

#BD344E #4EBD34 #344EBD

tetradic

#BD344E #93BD34 #34BDA3 #5F34BD

square

#BD344E #93BD34 #34BDA3 #5F34BD

split-complementary

#BD344E #34BD5F #3493BD

monochromatic

#5D1A26 #8D273A #BD344E #D25C72 #DF8C9C

Accessibility & contrast

On white

5.58

#BD344E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#BD344E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD344E

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD344E	#FFFFFF	#000000	##FFFFFF
##BD344E	1.00	5.58	3.77	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58564E

Deuteranopia (green-blind)

#7B724A

Tritanopia (blue-blind)

#CF0B3F

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd344e;
/* rgb */ color: rgb(189, 52, 78);
/* oklch */ color: oklch(53.9% 0.173 14.5);

Tailwind

colors: {
  custom: {
    50: '#d8767f',
    500: '#bd344e',
    950: '#000000',
  },
}

SCSS

$custom: #bd344e;
$custom-light: #d8767f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd344e",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 78
  },
  "hsl": {
    "h": 348.613,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53892,
    "c": 0.17282,
    "h": 14.5
  },
  "luminance": 0.13825
}

Semantic roles & 50–950 ramp

primary

#BD344E

secondary

#83CABC

accent

#E0C348

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD344E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →