#BD344B#BD344B

#BD344B is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.173 H 15.8°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD344B
RGB	rgb(189, 52, 75)
HSL	hsl(350, 57%, 47%)
HSV	hsv(350, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 60.3%, 25.9%)
CIE-LAB	lab(43.92, 55.46, 19.27)
CIE-LCH	lch(43.92, 58.72, 19.16°)
OKLab	oklab(53.83% 0.1662 0.0472)
OKLCH	oklch(53.83% 0.173 15.8)
XYZ	xyz(23.4866, 13.7862, 8.0795)
Luminance	0.1378 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD344B #34BDA6

analogous

#BD3490 #BD344B #BD6234

triadic

#BD344B #4BBD34 #344BBD

tetradic

#BD344B #90BD34 #34BDA6 #6234BD

square

#BD344B #90BD34 #34BDA6 #6234BD

split-complementary

#BD344B #34BD62 #3490BD

monochromatic

#5D1A25 #8D2738 #BD344B #D25C70 #DF8C9A

Accessibility & contrast

On white

5.59

#BD344B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#BD344B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD344B

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD344B	#FFFFFF	#000000	##FFFFFF
##BD344B	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564B

Deuteranopia (green-blind)

#7C7247

Tritanopia (blue-blind)

#CF083E

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd344b;
/* rgb */ color: rgb(189, 52, 75);
/* oklch */ color: oklch(53.8% 0.173 15.8);

Tailwind

colors: {
  custom: {
    50: '#d8767d',
    500: '#bd344b',
    950: '#000000',
  },
}

SCSS

$custom: #bd344b;
$custom-light: #d8767d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd344b",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 75
  },
  "hsl": {
    "h": 349.927,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53827,
    "c": 0.17271,
    "h": 15.8
  },
  "luminance": 0.13783
}

Semantic roles & 50–950 ramp

primary

#BD344B

secondary

#83CABE

accent

#E0C748

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD344B

Body copy rendered with the generated semantic roles for this colour.

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