#BD3490#BD3490

#BD3490 is a mid, vivid pink. Relative luminance 0.153; OKLCH L 56.1% C 0.196 H 344.1°. Best body text is #FFFFFF at 5.18:1 contrast (WCAG AA passes).

Color values

HEX	#BD3490
RGB	rgb(189, 52, 144)
HSL	hsl(320, 57%, 47%)
HSV	hsv(320, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 23.8%, 25.9%)
CIE-LAB	lab(46.03, 62.32, -20.08)
CIE-LCH	lch(46.03, 65.47, 342.14°)
OKLab	oklab(56.06% 0.1881 -0.0536)
OKLCH	oklch(56.06% 0.196 344.1)
XYZ	xyz(27.2493, 15.2913, 27.8966)
Luminance	0.1529 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3490 #34BD61

analogous

#A534BD #BD3490 #BD344C

triadic

#BD3490 #90BD34 #3490BD

tetradic

#BD3490 #BDA534 #34BD61 #344CBD

square

#BD3490 #BDA534 #34BD61 #344CBD

split-complementary

#BD3490 #4CBD34 #34BDA5

monochromatic

#5D1A47 #8D276B #BD3490 #D25CAB #DF8CC4

Accessibility & contrast

On white

5.18

#BD3490 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#BD3490 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3490

5.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3490	#FFFFFF	#000000	##FFFFFF
##BD3490	1.00	5.18	4.06	5.18
#FFFFFF	5.18	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435E93

Deuteranopia (green-blind)

#6D758D

Tritanopia (blue-blind)

#C9335E

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd3490;
/* rgb */ color: rgb(189, 52, 144);
/* oklch */ color: oklch(56.1% 0.196 344.1);

Tailwind

colors: {
  custom: {
    50: '#d578b0',
    500: '#bd3490',
    950: '#000000',
  },
}

SCSS

$custom: #bd3490;
$custom-light: #d578b0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3490",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 144
  },
  "hsl": {
    "h": 319.708,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.56063,
    "c": 0.19559,
    "h": 344.1
  },
  "luminance": 0.15288
}

Semantic roles & 50–950 ramp

primary

#BD3490

secondary

#83CA9A

accent

#E07A48

background

#FDF7FA

surface

#FBEEF5

border

#D4C9CF

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD3490

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →