#BD3449#BD3449

#BD3449 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.173 H 16.7°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#BD3449
RGB	rgb(189, 52, 73)
HSL	hsl(351, 57%, 47%)
HSV	hsv(351, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 61.4%, 25.9%)
CIE-LAB	lab(43.89, 55.33, 20.46)
CIE-LCH	lch(43.89, 58.99, 20.29°)
OKLab	oklab(53.79% 0.1654 0.0497)
OKLCH	oklch(53.79% 0.173 16.7)
XYZ	xyz(23.4192, 13.7592, 7.7247)
Luminance	0.1376 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3449 #34BDA8

analogous

#BD348D #BD3449 #BD6434

triadic

#BD3449 #49BD34 #3449BD

tetradic

#BD3449 #8DBD34 #34BDA8 #6434BD

square

#BD3449 #8DBD34 #34BDA8 #6434BD

split-complementary

#BD3449 #34BD64 #348DBD

monochromatic

#5D1A24 #8D2736 #BD3449 #D25C6E #DF8C99

Accessibility & contrast

On white

5.60

#BD3449 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#BD3449 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3449

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3449	#FFFFFF	#000000	##FFFFFF
##BD3449	1.00	5.60	3.75	5.60
#FFFFFF	5.60	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595549

Deuteranopia (green-blind)

#7C7245

Tritanopia (blue-blind)

#CF063D

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3449;
/* rgb */ color: rgb(189, 52, 73);
/* oklch */ color: oklch(53.8% 0.173 16.7);

Tailwind

colors: {
  custom: {
    50: '#d8767b',
    500: '#bd3449',
    950: '#000000',
  },
}

SCSS

$custom: #bd3449;
$custom-light: #d8767b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3449",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 73
  },
  "hsl": {
    "h": 350.803,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53785,
    "c": 0.17268,
    "h": 16.7
  },
  "luminance": 0.13756
}

Semantic roles & 50–950 ramp

primary

#BD3449

secondary

#83CABF

accent

#E0C948

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3449

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →