#BD343C#BD343C
#BD343C is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.5% C 0.173 H 22.3°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).
Color values
| HEX | #BD343C |
|---|---|
| RGB | rgb(189, 52, 60) |
| HSL | hsl(356, 57%, 47%) |
| HSV | hsv(356, 72%, 74%) |
| CMYK | cmyk(0%, 72.5%, 68.3%, 25.9%) |
| CIE-LAB | lab(43.66, 54.57, 28.10) |
| CIE-LCH | lch(43.66, 61.38, 27.25°) |
| OKLab | oklab(53.55% 0.1603 0.0656) |
| OKLCH | oklch(53.55% 0.173 22.3) |
| XYZ | xyz(23.0324, 13.6045, 5.6872) |
| Luminance | 0.1360 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 2.02
Cardinal
#C41E3A
ΔE00 2.77
Reddish
#C44240
ΔE00 3.67
Cherry (survey)
#CF0234
ΔE00 3.89
Lipstick Red
#C0022F
ΔE00 4.20
Dusty Red
#B9484E
ΔE00 4.41
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD343C #34BDB5
analogous
#BD3481 #BD343C #BD7034
triadic
#BD343C #3CBD34 #343CBD
tetradic
#BD343C #81BD34 #34BDB5 #7034BD
square
#BD343C #81BD34 #34BDB5 #7034BD
split-complementary
#BD343C #34BD70 #3481BD
monochromatic
#5D1A1E #8D272D #BD343C #D25C63 #DF8C91
Accessibility & contrast
On white
5.64
#BD343C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.72
#BD343C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD343C
5.64:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD343C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD343C | 1.00 | 5.64 | 3.72 | 5.64 |
| #FFFFFF | 5.64 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.72 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.64 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5B553B
Deuteranopia (green-blind)
#7D7238
Tritanopia (blue-blind)
#D00038
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #bd343c; /* rgb */ color: rgb(189, 52, 60); /* oklch */ color: oklch(53.5% 0.173 22.3);
Tailwind
colors: {
custom: {
50: '#d97571',
500: '#bd343c',
950: '#000000',
},
}SCSS
$custom: #bd343c; $custom-light: #d97571; $custom-dark: #000000;
JSON
{
"hex": "#bd343c",
"rgb": {
"r": 189,
"g": 52,
"b": 60
},
"hsl": {
"h": 356.496,
"s": 56.846,
"l": 47.255
},
"oklch": {
"l": 0.53545,
"c": 0.17322,
"h": 22.3
},
"luminance": 0.13601
}Semantic roles & 50–950 ramp
primary
#BD343C
secondary
#83CAC6
accent
#E0D748
background
#FEF7F6
surface
#FDEDEC
border
#D5C8C7
text
#160907
muted
#847B7A