#BD343B#BD343B

#BD343B is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.5% C 0.173 H 22.7°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD343B
RGB	rgb(189, 52, 59)
HSL	hsl(357, 57%, 47%)
HSV	hsv(357, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 68.8%, 25.9%)
CIE-LAB	lab(43.65, 54.52, 28.68)
CIE-LCH	lch(43.65, 61.60, 27.75°)
OKLab	oklab(53.53% 0.1599 0.0668)
OKLCH	oklch(53.53% 0.173 22.7)
XYZ	xyz(23.0062, 13.5940, 5.5493)
Luminance	0.1359 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD343B #34BDB6

analogous

#BD3480 #BD343B #BD7134

triadic

#BD343B #3BBD34 #343BBD

tetradic

#BD343B #80BD34 #34BDB6 #7134BD

square

#BD343B #80BD34 #34BDB6 #7134BD

split-complementary

#BD343B #34BD71 #3480BD

monochromatic

#5D1A1D #8D272C #BD343B #D25C62 #DF8C90

Accessibility & contrast

On white

5.65

#BD343B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BD343B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD343B

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD343B	#FFFFFF	#000000	##FFFFFF
##BD343B	1.00	5.65	3.72	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B543A

Deuteranopia (green-blind)

#7D7237

Tritanopia (blue-blind)

#D00038

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd343b;
/* rgb */ color: rgb(189, 52, 59);
/* oklch */ color: oklch(53.5% 0.173 22.7);

Tailwind

colors: {
  custom: {
    50: '#d97571',
    500: '#bd343b',
    950: '#000000',
  },
}

SCSS

$custom: #bd343b;
$custom-light: #d97571;
$custom-dark: #000000;

JSON

{
  "hex": "#bd343b",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 59
  },
  "hsl": {
    "h": 356.934,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53528,
    "c": 0.17331,
    "h": 22.7
  },
  "luminance": 0.13591
}

Semantic roles & 50–950 ramp

primary

#BD343B

secondary

#83CAC6

accent

#E0D848

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD343B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →