#BD3436#BD3436

#BD3436 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.5% C 0.174 H 24.6°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD3436
RGB	rgb(189, 52, 54)
HSL	hsl(359, 57%, 47%)
HSV	hsv(359, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 71.4%, 25.9%)
CIE-LAB	lab(43.57, 54.27, 31.58)
CIE-LCH	lch(43.57, 62.79, 30.19°)
OKLab	oklab(53.45% 0.1581 0.0723)
OKLCH	oklch(53.45% 0.174 24.6)
XYZ	xyz(22.8827, 13.5446, 4.8988)
Luminance	0.1354 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3436 #34BDBB

analogous

#BD347B #BD3436 #BD7734

triadic

#BD3436 #36BD34 #3436BD

tetradic

#BD3436 #7BBD34 #34BDBB #7734BD

square

#BD3436 #7BBD34 #34BDBB #7734BD

split-complementary

#BD3436 #34BD77 #347BBD

monochromatic

#5D1A1B #8D2728 #BD3436 #D25C5E #DF8C8D

Accessibility & contrast

On white

5.66

#BD3436 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#BD3436 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3436

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3436	#FFFFFF	#000000	##FFFFFF
##BD3436	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C5435

Deuteranopia (green-blind)

#7E7231

Tritanopia (blue-blind)

#D00036

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3436;
/* rgb */ color: rgb(189, 52, 54);
/* oklch */ color: oklch(53.5% 0.174 24.6);

Tailwind

colors: {
  custom: {
    50: '#d9756d',
    500: '#bd3436',
    950: '#000000',
  },
}

SCSS

$custom: #bd3436;
$custom-light: #d9756d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3436",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 54
  },
  "hsl": {
    "h": 359.124,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53451,
    "c": 0.17383,
    "h": 24.6
  },
  "luminance": 0.13541
}

Semantic roles & 50–950 ramp

primary

#BD3436

secondary

#83CAC9

accent

#E0DE48

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3436

Body copy rendered with the generated semantic roles for this colour.

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