#7734BD#7734BD

#7734BD is a mid, highly saturated violet. Relative luminance 0.101; OKLCH L 48.9% C 0.202 H 301.5°. Best body text is #FFFFFF at 6.98:1 contrast (WCAG AA passes).

Color values

HEX	#7734BD
RGB	rgb(119, 52, 189)
HSL	hsl(269, 57%, 47%)
HSV	hsv(269, 72%, 74%)
CMYK	cmyk(37%, 72.5%, 0%, 25.9%)
CIE-LAB	lab(37.94, 54.75, -60.40)
CIE-LCH	lch(37.94, 81.52, 312.19°)
OKLab	oklab(48.94% 0.1057 -0.1722)
OKLCH	oklch(48.94% 0.202 301.5)
XYZ	xyz(18.0188, 10.0520, 49.1252)
Luminance	0.1005 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7734BD #7ABD34

analogous

#3436BD #7734BD #BB34BD

triadic

#7734BD #BD7734 #34BD77

tetradic

#7734BD #BD3436 #7ABD34 #34BDBB

square

#7734BD #BD3436 #7ABD34 #34BDBB

split-complementary

#7734BD #BDBB34 #36BD34

monochromatic

#3B1A5D #59278D #7734BD #965CD2 #B58CDF

Accessibility & contrast

On white

6.98

#7734BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#7734BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7734BD

6.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7734BD	#FFFFFF	#000000	##FFFFFF
##7734BD	1.00	6.98	3.01	6.98
#FFFFFF	6.98	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058C1

Deuteranopia (green-blind)

#0059BA

Tritanopia (blue-blind)

#685675

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7734bd;
/* rgb */ color: rgb(119, 52, 189);
/* oklch */ color: oklch(48.9% 0.202 301.5);

Tailwind

colors: {
  custom: {
    50: '#a471d2',
    500: '#7734bd',
    950: '#000000',
  },
}

SCSS

$custom: #7734bd;
$custom-light: #a471d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7734bd",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 189
  },
  "hsl": {
    "h": 269.343,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.48942,
    "c": 0.20206,
    "h": 301.5
  },
  "luminance": 0.10052
}

Semantic roles & 50–950 ramp

primary

#7734BD

secondary

#A7CA83

accent

#E04896

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7734BD

Body copy rendered with the generated semantic roles for this colour.

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