#BD3429#BD3429

#BD3429 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.3% C 0.176 H 28.9°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD3429
RGB	rgb(189, 52, 41)
HSL	hsl(4, 64%, 45%)
HSV	hsv(4, 78%, 74%)
CMYK	cmyk(0%, 72.5%, 78.3%, 25.9%)
CIE-LAB	lab(43.42, 53.73, 38.85)
CIE-LCH	lch(43.42, 66.31, 35.87°)
OKLab	oklab(53.29% 0.1537 0.085)
OKLCH	oklch(53.29% 0.176 28.9)
XYZ	xyz(22.6171, 13.4384, 3.5004)
Luminance	0.1343 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3429 #29B2BD

analogous

#BD2968 #BD3429 #BD7E29

triadic

#BD3429 #29BD34 #3429BD

tetradic

#BD3429 #68BD29 #29B2BD #7E29BD

square

#BD3429 #68BD29 #29B2BD #7E29BD

split-complementary

#BD3429 #29BD7E #2968BD

monochromatic

#581813 #8B261E #BD3429 #D8564B #E3857D

Accessibility & contrast

On white

5.70

#BD3429 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#BD3429 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3429

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3429	#FFFFFF	#000000	##FFFFFF
##BD3429	1.00	5.70	3.69	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5326

Deuteranopia (green-blind)

#7F7123

Tritanopia (blue-blind)

#D00033

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3429;
/* rgb */ color: rgb(189, 52, 41);
/* oklch */ color: oklch(53.3% 0.176 28.9);

Tailwind

colors: {
  custom: {
    50: '#da7564',
    500: '#bd3429',
    950: '#000000',
  },
}

SCSS

$custom: #bd3429;
$custom-light: #da7564;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3429",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 41
  },
  "hsl": {
    "h": 4.459,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53285,
    "c": 0.17561,
    "h": 28.9
  },
  "luminance": 0.13435
}

Semantic roles & 50–950 ramp

primary

#BD3429

secondary

#77C5CB

accent

#DBE740

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#170905

muted

#857B7A

Preview Lab

Preview with #BD3429

Body copy rendered with the generated semantic roles for this colour.

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