#BD2968#BD2968

#BD2968 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.7% C 0.188 H 0.6°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD2968
RGB	rgb(189, 41, 104)
HSL	hsl(334, 64%, 45%)
HSV	hsv(334, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 45%, 25.9%)
CIE-LAB	lab(43.37, 61.34, 0.46)
CIE-LCH	lch(43.37, 61.35, 0.43°)
OKLab	oklab(53.65% 0.1885 0.0019)
OKLCH	oklch(53.65% 0.188 0.6)
XYZ	xyz(24.2798, 13.4074, 14.4034)
Luminance	0.1340 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2968 #29BD7E

analogous

#BD29B2 #BD2968 #BD3429

triadic

#BD2968 #68BD29 #2968BD

tetradic

#BD2968 #B2BD29 #29BD7E #3429BD

square

#BD2968 #B2BD29 #29BD7E #3429BD

split-complementary

#BD2968 #29BD34 #29B2BD

monochromatic

#581331 #8B1E4C #BD2968 #D84B87 #E37DA9

Accessibility & contrast

On white

5.71

#BD2968 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#BD2968 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2968

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2968	#FFFFFF	#000000	##FFFFFF
##BD2968	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C5469

Deuteranopia (green-blind)

#747165

Tritanopia (blue-blind)

#CD0445

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2968;
/* rgb */ color: rgb(189, 41, 104);
/* oklch */ color: oklch(53.7% 0.188 0.6);

Tailwind

colors: {
  custom: {
    50: '#d77292',
    500: '#bd2968',
    950: '#000000',
  },
}

SCSS

$custom: #bd2968;
$custom-light: #d77292;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2968",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 104
  },
  "hsl": {
    "h": 334.459,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53652,
    "c": 0.18846,
    "h": 0.6
  },
  "luminance": 0.13404
}

Semantic roles & 50–950 ramp

primary

#BD2968

secondary

#77CBA7

accent

#E7A040

background

#FDF7F9

surface

#FBEDF1

border

#D4C8CB

text

#15090D

muted

#837B7E

Preview Lab

Preview with #BD2968

Body copy rendered with the generated semantic roles for this colour.

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