#BD3078#BD3078

#BD3078 is a mid, vivid pink. Relative luminance 0.143; OKLCH L 54.8% C 0.188 H 354.1°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#BD3078
RGB	rgb(189, 48, 120)
HSL	hsl(329, 59%, 46%)
HSV	hsv(329, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 36.5%, 25.9%)
CIE-LAB	lab(44.65, 60.79, -7.56)
CIE-LCH	lch(44.65, 61.26, 352.91°)
OKLab	oklab(54.76% 0.1865 -0.0192)
OKLCH	oklch(54.76% 0.188 354.1)
XYZ	xyz(25.4350, 14.2919, 19.1848)
Luminance	0.1429 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3078 #30BD75

analogous

#BC30BD #BD3078 #BD3031

triadic

#BD3078 #78BD30 #3078BD

tetradic

#BD3078 #BDBC30 #30BD75 #3031BD

square

#BD3078 #BDBC30 #30BD75 #3031BD

split-complementary

#BD3078 #31BD30 #30BDBC

monochromatic

#5B173A #8C2459 #BD3078 #D45696 #E087B5

Accessibility & contrast

On white

5.44

#BD3078 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD3078 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3078

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3078	#FFFFFF	#000000	##FFFFFF
##BD3078	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B597A

Deuteranopia (green-blind)

#727375

Tritanopia (blue-blind)

#CC2150

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3078;
/* rgb */ color: rgb(189, 48, 120);
/* oklch */ color: oklch(54.8% 0.188 354.1);

Tailwind

colors: {
  custom: {
    50: '#d6759f',
    500: '#bd3078',
    950: '#000000',
  },
}

SCSS

$custom: #bd3078;
$custom-light: #d6759f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3078",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 120
  },
  "hsl": {
    "h": 329.362,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.54757,
    "c": 0.18752,
    "h": 354.1
  },
  "luminance": 0.14289
}

Semantic roles & 50–950 ramp

primary

#BD3078

secondary

#7FCAA4

accent

#E39245

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3078

Body copy rendered with the generated semantic roles for this colour.

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