#BD3031#BD3031

#BD3031 is a mid, vivid red. Relative luminance 0.132; OKLCH L 53.0% C 0.178 H 25.4°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD3031
RGB	rgb(189, 48, 49)
HSL	hsl(360, 59%, 46%)
HSV	hsv(360, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 74.1%, 25.9%)
CIE-LAB	lab(43.00, 55.45, 33.86)
CIE-LCH	lch(43.00, 64.97, 31.41°)
OKLab	oklab(53% 0.1608 0.0762)
OKLCH	oklch(53% 0.178 25.4)
XYZ	xyz(22.6002, 13.1580, 4.2549)
Luminance	0.1315 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3031 #30BDBC

analogous

#BD3078 #BD3031 #BD7530

triadic

#BD3031 #31BD30 #3031BD

tetradic

#BD3031 #78BD30 #30BDBC #7530BD

square

#BD3031 #78BD30 #30BDBC #7530BD

split-complementary

#BD3031 #30BD75 #3078BD

monochromatic

#5B1718 #8C2424 #BD3031 #D45657 #E08788

Accessibility & contrast

On white

5.78

#BD3031 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.63

#BD3031 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3031

5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3031	#FFFFFF	#000000	##FFFFFF
##BD3031	1.00	5.78	3.63	5.78
#FFFFFF	5.78	1.00	21.00	1.00
#000000	3.63	21.00	1.00	21.00
##FFFFFF	5.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A522F

Deuteranopia (green-blind)

#7D712C

Tritanopia (blue-blind)

#D00032

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3031;
/* rgb */ color: rgb(189, 48, 49);
/* oklch */ color: oklch(53.0% 0.178 25.4);

Tailwind

colors: {
  custom: {
    50: '#da7369',
    500: '#bd3031',
    950: '#000000',
  },
}

SCSS

$custom: #bd3031;
$custom-light: #da7369;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3031",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 49
  },
  "hsl": {
    "h": 359.574,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53004,
    "c": 0.17791,
    "h": 25.4
  },
  "luminance": 0.13154
}

Semantic roles & 50–950 ramp

primary

#BD3031

secondary

#7FCACA

accent

#E3E245

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD3031

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →