#BD3077#BD3077

#BD3077 is a mid, vivid pink. Relative luminance 0.143; OKLCH L 54.7% C 0.187 H 354.6°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#BD3077
RGB	rgb(189, 48, 119)
HSL	hsl(330, 59%, 46%)
HSV	hsv(330, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 37%, 25.9%)
CIE-LAB	lab(44.61, 60.68, -6.99)
CIE-LCH	lch(44.61, 61.08, 353.43°)
OKLab	oklab(54.72% 0.1862 -0.0177)
OKLCH	oklch(54.72% 0.187 354.6)
XYZ	xyz(25.3746, 14.2677, 18.8669)
Luminance	0.1426 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3077 #30BD76

analogous

#BD30BD #BD3077 #BD3031

triadic

#BD3077 #77BD30 #3077BD

tetradic

#BD3077 #BDBD30 #30BD76 #3031BD

square

#BD3077 #BDBD30 #30BD76 #3031BD

split-complementary

#BD3077 #31BD30 #30BDBD

monochromatic

#5B173A #8C2458 #BD3077 #D45696 #E087B4

Accessibility & contrast

On white

5.45

#BD3077 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#BD3077 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3077

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3077	#FFFFFF	#000000	##FFFFFF
##BD3077	1.00	5.45	3.85	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B5979

Deuteranopia (green-blind)

#737374

Tritanopia (blue-blind)

#CC214F

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3077;
/* rgb */ color: rgb(189, 48, 119);
/* oklch */ color: oklch(54.7% 0.187 354.6);

Tailwind

colors: {
  custom: {
    50: '#d6759e',
    500: '#bd3077',
    950: '#000000',
  },
}

SCSS

$custom: #bd3077;
$custom-light: #d6759e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3077",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 119
  },
  "hsl": {
    "h": 329.787,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.54721,
    "c": 0.18708,
    "h": 354.6
  },
  "luminance": 0.14265
}

Semantic roles & 50–950 ramp

primary

#BD3077

secondary

#7FCAA4

accent

#E39345

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3077

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →