#BD3074#BD3074

#BD3074 is a mid, vivid pink. Relative luminance 0.142; OKLCH L 54.6% C 0.186 H 355.9°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#BD3074
RGB	rgb(189, 48, 116)
HSL	hsl(331, 59%, 46%)
HSV	hsv(331, 75%, 74%)
CMYK	cmyk(0%, 74.6%, 38.6%, 25.9%)
CIE-LAB	lab(44.51, 60.36, -5.30)
CIE-LCH	lch(44.51, 60.60, 354.99°)
OKLab	oklab(54.61% 0.1853 -0.0132)
OKLCH	oklch(54.61% 0.186 355.9)
XYZ	xyz(25.1973, 14.1968, 17.9330)
Luminance	0.1419 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3074 #30BD79

analogous

#BD30BB #BD3074 #BD3330

triadic

#BD3074 #74BD30 #3074BD

tetradic

#BD3074 #BBBD30 #30BD79 #3330BD

square

#BD3074 #BBBD30 #30BD79 #3330BD

split-complementary

#BD3074 #30BD33 #30BBBD

monochromatic

#5B1738 #8C2456 #BD3074 #D45693 #E087B2

Accessibility & contrast

On white

5.47

#BD3074 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#BD3074 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3074

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3074	#FFFFFF	#000000	##FFFFFF
##BD3074	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C5976

Deuteranopia (green-blind)

#737371

Tritanopia (blue-blind)

#CC1F4E

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3074;
/* rgb */ color: rgb(189, 48, 116);
/* oklch */ color: oklch(54.6% 0.186 355.9);

Tailwind

colors: {
  custom: {
    50: '#d6759c',
    500: '#bd3074',
    950: '#000000',
  },
}

SCSS

$custom: #bd3074;
$custom-light: #d6759c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3074",
  "rgb": {
    "r": 189,
    "g": 48,
    "b": 116
  },
  "hsl": {
    "h": 331.064,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.54614,
    "c": 0.18582,
    "h": 355.9
  },
  "luminance": 0.14194
}

Semantic roles & 50–950 ramp

primary

#BD3074

secondary

#7FCAA6

accent

#E39745

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3074

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →