#BD2994#BD2994

#BD2994 is a mid, highly saturated pink. Relative luminance 0.145; OKLCH L 55.4% C 0.209 H 342.0°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#BD2994
RGB	rgb(189, 41, 148)
HSL	hsl(317, 64%, 45%)
HSV	hsv(317, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 21.7%, 25.9%)
CIE-LAB	lab(45.01, 66.24, -24.07)
CIE-LCH	lch(45.01, 70.48, 340.03°)
OKLab	oklab(55.38% 0.1992 -0.0647)
OKLCH	oklch(55.38% 0.209 342)
XYZ	xyz(27.1255, 14.5457, 29.3903)
Luminance	0.1454 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2994 #29BD52

analogous

#9C29BD #BD2994 #BD294A

triadic

#BD2994 #94BD29 #2994BD

tetradic

#BD2994 #BD9C29 #29BD52 #294ABD

square

#BD2994 #BD9C29 #29BD52 #294ABD

split-complementary

#BD2994 #4ABD29 #29BD9C

monochromatic

#581345 #8B1E6D #BD2994 #D84BB1 #E37DC7

Accessibility & contrast

On white

5.37

#BD2994 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD2994 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2994

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2994	#FFFFFF	#000000	##FFFFFF
##BD2994	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#385B97

Deuteranopia (green-blind)

#687391

Tritanopia (blue-blind)

#C92B5C

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd2994;
/* rgb */ color: rgb(189, 41, 148);
/* oklch */ color: oklch(55.4% 0.209 342.0);

Tailwind

colors: {
  custom: {
    50: '#d573b3',
    500: '#bd2994',
    950: '#000000',
  },
}

SCSS

$custom: #bd2994;
$custom-light: #d573b3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2994",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 148
  },
  "hsl": {
    "h": 316.622,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.55376,
    "c": 0.20947,
    "h": 342
  },
  "luminance": 0.14543
}

Semantic roles & 50–950 ramp

primary

#BD2994

secondary

#77CB8E

accent

#E76F40

background

#FDF7FB

surface

#FBEDF6

border

#D4C8D0

text

#150911

muted

#837B80

Preview Lab

Preview with #BD2994

Body copy rendered with the generated semantic roles for this colour.

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