#BD294A#BD294A

#BD294A is a mid, vivid red. Relative luminance 0.129; OKLCH L 52.9% C 0.183 H 14.1°. Best body text is #FFFFFF at 5.87:1 contrast (WCAG AA passes).

Color values

HEX	#BD294A
RGB	rgb(189, 41, 74)
HSL	hsl(347, 64%, 45%)
HSV	hsv(347, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 60.8%, 25.9%)
CIE-LAB	lab(42.62, 59.00, 18.16)
CIE-LCH	lch(42.62, 61.73, 17.10°)
OKLab	oklab(52.85% 0.1773 0.0445)
OKLCH	oklch(52.85% 0.183 14.1)
XYZ	xyz(23.0176, 12.9025, 7.7557)
Luminance	0.1290 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD294A #29BD9C

analogous

#BD2994 #BD294A #BD5229

triadic

#BD294A #4ABD29 #294ABD

tetradic

#BD294A #94BD29 #29BD9C #5229BD

square

#BD294A #94BD29 #29BD9C #5229BD

split-complementary

#BD294A #29BD52 #2994BD

monochromatic

#581323 #8B1E36 #BD294A #D84B6B #E37D94

Accessibility & contrast

On white

5.87

#BD294A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#BD294A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD294A

5.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD294A	#FFFFFF	#000000	##FFFFFF
##BD294A	1.00	5.87	3.58	5.87
#FFFFFF	5.87	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53514A

Deuteranopia (green-blind)

#797046

Tritanopia (blue-blind)

#CF0037

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #bd294a;
/* rgb */ color: rgb(189, 41, 74);
/* oklch */ color: oklch(52.9% 0.183 14.1);

Tailwind

colors: {
  custom: {
    50: '#d8717c',
    500: '#bd294a',
    950: '#000000',
  },
}

SCSS

$custom: #bd294a;
$custom-light: #d8717c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd294a",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 74
  },
  "hsl": {
    "h": 346.622,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.52851,
    "c": 0.18283,
    "h": 14.1
  },
  "luminance": 0.12899
}

Semantic roles & 50–950 ramp

primary

#BD294A

secondary

#77CBB8

accent

#E7C240

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD294A

Body copy rendered with the generated semantic roles for this colour.

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