#BD2963#BD2963

#BD2963 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.5% C 0.187 H 2.8°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#BD2963
RGB	rgb(189, 41, 99)
HSL	hsl(336, 64%, 45%)
HSV	hsv(336, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 47.6%, 25.9%)
CIE-LAB	lab(43.22, 60.90, 3.36)
CIE-LCH	lch(43.22, 60.99, 3.16°)
OKLab	oklab(53.5% 0.1867 0.0093)
OKLCH	oklch(53.5% 0.187 2.8)
XYZ	xyz(24.0334, 13.3088, 13.1053)
Luminance	0.1331 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2963 #29BD83

analogous

#BD29AD #BD2963 #BD3929

triadic

#BD2963 #63BD29 #2963BD

tetradic

#BD2963 #ADBD29 #29BD83 #3929BD

square

#BD2963 #ADBD29 #29BD83 #3929BD

split-complementary

#BD2963 #29BD39 #29ADBD

monochromatic

#58132E #8B1E49 #BD2963 #D84B82 #E37DA5

Accessibility & contrast

On white

5.74

#BD2963 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#BD2963 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2963

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2963	#FFFFFF	#000000	##FFFFFF
##BD2963	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5464

Deuteranopia (green-blind)

#757060

Tritanopia (blue-blind)

#CE0043

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2963;
/* rgb */ color: rgb(189, 41, 99);
/* oklch */ color: oklch(53.5% 0.187 2.8);

Tailwind

colors: {
  custom: {
    50: '#d7728f',
    500: '#bd2963',
    950: '#000000',
  },
}

SCSS

$custom: #bd2963;
$custom-light: #d7728f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2963",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 99
  },
  "hsl": {
    "h": 336.486,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53497,
    "c": 0.18697,
    "h": 2.8
  },
  "luminance": 0.13306
}

Semantic roles & 50–950 ramp

primary

#BD2963

secondary

#77CBAA

accent

#E7A640

background

#FEF7F8

surface

#FCEDF0

border

#D5C8CB

text

#16090C

muted

#847B7D

Preview Lab

Preview with #BD2963

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →