#BD294D#BD294D

#BD294D is a mid, vivid red. Relative luminance 0.129; OKLCH L 52.9% C 0.183 H 12.8°. Best body text is #FFFFFF at 5.85:1 contrast (WCAG AA passes).

Color values

HEX	#BD294D
RGB	rgb(189, 41, 77)
HSL	hsl(345, 64%, 45%)
HSV	hsv(345, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 59.3%, 25.9%)
CIE-LAB	lab(42.68, 59.20, 16.37)
CIE-LCH	lch(42.68, 61.42, 15.45°)
OKLab	oklab(52.92% 0.1785 0.0405)
OKLCH	oklch(52.92% 0.183 12.8)
XYZ	xyz(23.1211, 12.9439, 8.3007)
Luminance	0.1294 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD294D #29BD99

analogous

#BD2997 #BD294D #BD4F29

triadic

#BD294D #4DBD29 #294DBD

tetradic

#BD294D #97BD29 #29BD99 #4F29BD

square

#BD294D #97BD29 #29BD99 #4F29BD

split-complementary

#BD294D #29BD4F #2997BD

monochromatic

#581324 #8B1E39 #BD294D #D84B6D #E37D96

Accessibility & contrast

On white

5.85

#BD294D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#BD294D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD294D

5.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD294D	#FFFFFF	#000000	##FFFFFF
##BD294D	1.00	5.85	3.59	5.85
#FFFFFF	5.85	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53514D

Deuteranopia (green-blind)

#787049

Tritanopia (blue-blind)

#CF0039

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #bd294d;
/* rgb */ color: rgb(189, 41, 77);
/* oklch */ color: oklch(52.9% 0.183 12.8);

Tailwind

colors: {
  custom: {
    50: '#d8717e',
    500: '#bd294d',
    950: '#000000',
  },
}

SCSS

$custom: #bd294d;
$custom-light: #d8717e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd294d",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 77
  },
  "hsl": {
    "h": 345.405,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.52917,
    "c": 0.18304,
    "h": 12.8
  },
  "luminance": 0.12941
}

Semantic roles & 50–950 ramp

primary

#BD294D

secondary

#77CBB7

accent

#E7BF40

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD294D

Body copy rendered with the generated semantic roles for this colour.

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