#BD2796#BD2796

#BD2796 is a mid, highly saturated pink. Relative luminance 0.145; OKLCH L 55.3% C 0.213 H 341.2°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#BD2796
RGB	rgb(189, 39, 150)
HSL	hsl(316, 66%, 45%)
HSV	hsv(316, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 20.6%, 25.9%)
CIE-LAB	lab(44.91, 67.04, -25.43)
CIE-LCH	lch(44.91, 71.70, 339.22°)
OKLab	oklab(55.33% 0.2012 -0.0685)
OKLCH	oklch(55.33% 0.213 341.2)
XYZ	xyz(27.2177, 14.4747, 30.2088)
Luminance	0.1447 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2796 #27BD4E

analogous

#9927BD #BD2796 #BD274B

triadic

#BD2796 #96BD27 #2796BD

tetradic

#BD2796 #BD9927 #27BD4E #274BBD

square

#BD2796 #BD9927 #27BD4E #274BBD

split-complementary

#BD2796 #4BBD27 #27BD99

monochromatic

#581245 #8A1D6E #BD2796 #D948B3 #E47BC8

Accessibility & contrast

On white

5.39

#BD2796 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#BD2796 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2796

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2796	#FFFFFF	#000000	##FFFFFF
##BD2796	1.00	5.39	3.89	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#365B99

Deuteranopia (green-blind)

#677393

Tritanopia (blue-blind)

#C92B5D

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd2796;
/* rgb */ color: rgb(189, 39, 150);
/* oklch */ color: oklch(55.3% 0.213 341.2);

Tailwind

colors: {
  custom: {
    50: '#d573b5',
    500: '#bd2796',
    950: '#000000',
  },
}

SCSS

$custom: #bd2796;
$custom-light: #d573b5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2796",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 150
  },
  "hsl": {
    "h": 315.6,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.55333,
    "c": 0.21252,
    "h": 341.2
  },
  "luminance": 0.14472
}

Semantic roles & 50–950 ramp

primary

#BD2796

secondary

#74CC8B

accent

#E96B3F

background

#FDF7FB

surface

#FBEDF6

border

#D4C8D0

text

#150911

muted

#837B80

Preview Lab

Preview with #BD2796

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →