#BD274B#BD274B

#BD274B is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.7% C 0.185 H 13.3°. Best body text is #FFFFFF at 5.91:1 contrast (WCAG AA passes).

Color values

HEX	#BD274B
RGB	rgb(189, 39, 75)
HSL	hsl(346, 66%, 45%)
HSV	hsv(346, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 60.3%, 25.9%)
CIE-LAB	lab(42.43, 59.65, 17.29)
CIE-LCH	lch(42.43, 62.10, 16.16°)
OKLab	oklab(52.72% 0.1796 0.0425)
OKLCH	oklch(52.72% 0.185 13.3)
XYZ	xyz(22.9842, 12.7813, 7.9120)
Luminance	0.1278 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD274B #27BD99

analogous

#BD2796 #BD274B #BD4E27

triadic

#BD274B #4BBD27 #274BBD

tetradic

#BD274B #96BD27 #27BD99 #4E27BD

square

#BD274B #96BD27 #27BD99 #4E27BD

split-complementary

#BD274B #27BD4E #2796BD

monochromatic

#581223 #8A1D37 #BD274B #D9486B #E47B94

Accessibility & contrast

On white

5.91

#BD274B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#BD274B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD274B

5.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD274B	#FFFFFF	#000000	##FFFFFF
##BD274B	1.00	5.91	3.56	5.91
#FFFFFF	5.91	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52504B

Deuteranopia (green-blind)

#786F47

Tritanopia (blue-blind)

#CF0037

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #bd274b;
/* rgb */ color: rgb(189, 39, 75);
/* oklch */ color: oklch(52.7% 0.185 13.3);

Tailwind

colors: {
  custom: {
    50: '#d8707d',
    500: '#bd274b',
    950: '#000000',
  },
}

SCSS

$custom: #bd274b;
$custom-light: #d8707d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd274b",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 75
  },
  "hsl": {
    "h": 345.6,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52721,
    "c": 0.18456,
    "h": 13.3
  },
  "luminance": 0.12778
}

Semantic roles & 50–950 ramp

primary

#BD274B

secondary

#74CCB7

accent

#E9C03F

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD274B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →