#BD2794#BD2794

#BD2794 is a mid, highly saturated pink. Relative luminance 0.144; OKLCH L 55.2% C 0.211 H 341.9°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#BD2794
RGB	rgb(189, 39, 148)
HSL	hsl(316, 66%, 45%)
HSV	hsv(316, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 21.7%, 25.9%)
CIE-LAB	lab(44.82, 66.78, -24.37)
CIE-LCH	lch(44.82, 71.09, 339.95°)
OKLab	oklab(55.24% 0.2009 -0.0655)
OKLCH	oklch(55.24% 0.211 341.9)
XYZ	xyz(27.0581, 14.4108, 29.3678)
Luminance	0.1441 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2794 #27BD50

analogous

#9B27BD #BD2794 #BD2749

triadic

#BD2794 #94BD27 #2794BD

tetradic

#BD2794 #BD9B27 #27BD50 #2749BD

square

#BD2794 #BD9B27 #27BD50 #2749BD

split-complementary

#BD2794 #49BD27 #27BD9B

monochromatic

#581245 #8A1D6C #BD2794 #D948B2 #E47BC7

Accessibility & contrast

On white

5.41

#BD2794 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#BD2794 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2794

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2794	#FFFFFF	#000000	##FFFFFF
##BD2794	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#375B97

Deuteranopia (green-blind)

#677391

Tritanopia (blue-blind)

#C92A5C

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd2794;
/* rgb */ color: rgb(189, 39, 148);
/* oklch */ color: oklch(55.2% 0.211 341.9);

Tailwind

colors: {
  custom: {
    50: '#d573b3',
    500: '#bd2794',
    950: '#000000',
  },
}

SCSS

$custom: #bd2794;
$custom-light: #d573b3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2794",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 148
  },
  "hsl": {
    "h": 316.4,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.55239,
    "c": 0.21131,
    "h": 341.9
  },
  "luminance": 0.14408
}

Semantic roles & 50–950 ramp

primary

#BD2794

secondary

#74CC8C

accent

#E96D3F

background

#FDF7FB

surface

#FBEDF6

border

#D4C8D0

text

#150911

muted

#837B80

Preview Lab

Preview with #BD2794

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →