#BD277B#BD277B

#BD277B is a mid, vivid pink. Relative luminance 0.137; OKLCH L 54.2% C 0.198 H 352.0°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX#BD277B
RGBrgb(189, 39, 123)
HSLhsl(326, 66%, 45%)
HSVhsv(326, 79%, 74%)
CMYKcmyk(0%, 79.4%, 34.9%, 25.9%)
CIE-LABlab(43.80, 63.81, -10.67)
CIE-LCHlch(43.80, 64.70, 350.51°)
OKLaboklab(54.18% 0.1959 -0.0275)
OKLCHoklch(54.18% 0.198 352)
XYZxyz(25.2885, 13.7030, 20.0483)
Luminance0.1370 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD277B #27BD69
analogous
#B427BD #BD277B #BD2730
triadic
#BD277B #7BBD27 #277BBD
tetradic
#BD277B #BDB427 #27BD69 #2730BD
square
#BD277B #BDB427 #27BD69 #2730BD
split-complementary
#BD277B #30BD27 #27BDB4
monochromatic
#581239 #8A1D5A #BD277B #D94899 #E47BB6

Accessibility & contrast

On white

5.61
#BD277B on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.74
#BD277B on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD277B
5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD277B#FFFFFF#000000##FFFFFF
##BD277B1.005.613.745.61
#FFFFFF5.611.0021.001.00
#0000003.7421.001.0021.00
##FFFFFF5.611.0021.001.00

Color blindness preview

Protanopia (red-blind)
#44567D
Deuteranopia (green-blind)
#6F7178
Tritanopia (blue-blind)
#CC164E
Achromatopsia (no color)
#676767

Design tokens & code

CSS
--color: #bd277b;
/* rgb */ color: rgb(189, 39, 123);
/* oklch */ color: oklch(54.2% 0.198 352.0);
Tailwind
colors: {
  custom: {
    50: '#d672a1',
    500: '#bd277b',
    950: '#000000',
  },
}
SCSS
$custom: #bd277b;
$custom-light: #d672a1;
$custom-dark: #000000;
JSON
{
  "hex": "#bd277b",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 123
  },
  "hsl": {
    "h": 326.4,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54175,
    "c": 0.19782,
    "h": 352
  },
  "luminance": 0.137
}

Semantic roles & 50–950 ramp

primary
#BD277B
secondary
#74CC9B
accent
#E98A3F
background
#FDF7F9
surface
#FBEDF2
border
#D4C8CC
text
#15090E
muted
#837B7E

Preview Lab

Preview with #BD277B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD277B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva