#BD277B#BD277B

#BD277B is a mid, vivid pink. Relative luminance 0.137; OKLCH L 54.2% C 0.198 H 352.0°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#BD277B
RGB	rgb(189, 39, 123)
HSL	hsl(326, 66%, 45%)
HSV	hsv(326, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 34.9%, 25.9%)
CIE-LAB	lab(43.80, 63.81, -10.67)
CIE-LCH	lch(43.80, 64.70, 350.51°)
OKLab	oklab(54.18% 0.1959 -0.0275)
OKLCH	oklch(54.18% 0.198 352)
XYZ	xyz(25.2885, 13.7030, 20.0483)
Luminance	0.1370 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD277B #27BD69

analogous

#B427BD #BD277B #BD2730

triadic

#BD277B #7BBD27 #277BBD

tetradic

#BD277B #BDB427 #27BD69 #2730BD

square

#BD277B #BDB427 #27BD69 #2730BD

split-complementary

#BD277B #30BD27 #27BDB4

monochromatic

#581239 #8A1D5A #BD277B #D94899 #E47BB6

Accessibility & contrast

On white

5.61

#BD277B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#BD277B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD277B

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD277B	#FFFFFF	#000000	##FFFFFF
##BD277B	1.00	5.61	3.74	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#44567D

Deuteranopia (green-blind)

#6F7178

Tritanopia (blue-blind)

#CC164E

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd277b;
/* rgb */ color: rgb(189, 39, 123);
/* oklch */ color: oklch(54.2% 0.198 352.0);

Tailwind

colors: {
  custom: {
    50: '#d672a1',
    500: '#bd277b',
    950: '#000000',
  },
}

SCSS

$custom: #bd277b;
$custom-light: #d672a1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd277b",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 123
  },
  "hsl": {
    "h": 326.4,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54175,
    "c": 0.19782,
    "h": 352
  },
  "luminance": 0.137
}

Semantic roles & 50–950 ramp

primary

#BD277B

secondary

#74CC9B

accent

#E98A3F

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD277B

Body copy rendered with the generated semantic roles for this colour.

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