#BD2730#BD2730

#BD2730 is a mid, vivid red. Relative luminance 0.125; OKLCH L 52.2% C 0.185 H 23.8°. Best body text is #FFFFFF at 6.01:1 contrast (WCAG AA passes).

Color values

HEX	#BD2730
RGB	rgb(189, 39, 48)
HSL	hsl(356, 66%, 45%)
HSV	hsv(356, 79%, 74%)
CMYK	cmyk(0%, 79.4%, 74.6%, 25.9%)
CIE-LAB	lab(41.98, 58.23, 33.29)
CIE-LCH	lch(41.98, 67.08, 29.75°)
OKLab	oklab(52.24% 0.1694 0.0748)
OKLCH	oklch(52.24% 0.185 23.8)
XYZ	xyz(22.2479, 12.4868, 4.0345)
Luminance	0.1248 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2730 #27BDB4

analogous

#BD277B #BD2730 #BD6927

triadic

#BD2730 #30BD27 #2730BD

tetradic

#BD2730 #7BBD27 #27BDB4 #6927BD

square

#BD2730 #7BBD27 #27BDB4 #6927BD

split-complementary

#BD2730 #27BD69 #277BBD

monochromatic

#581216 #8A1D23 #BD2730 #D94851 #E47B81

Accessibility & contrast

On white

6.01

#BD2730 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.50

#BD2730 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2730

6.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2730	#FFFFFF	#000000	##FFFFFF
##BD2730	1.00	6.01	3.50	6.01
#FFFFFF	6.01	1.00	21.00	1.00
#000000	3.50	21.00	1.00	21.00
##FFFFFF	6.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#564E2F

Deuteranopia (green-blind)

#7B6F2A

Tritanopia (blue-blind)

#D0002C

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2730;
/* rgb */ color: rgb(189, 39, 48);
/* oklch */ color: oklch(52.2% 0.185 23.8);

Tailwind

colors: {
  custom: {
    50: '#da7068',
    500: '#bd2730',
    950: '#000000',
  },
}

SCSS

$custom: #bd2730;
$custom-light: #da7068;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2730",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 48
  },
  "hsl": {
    "h": 356.4,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52241,
    "c": 0.18512,
    "h": 23.8
  },
  "luminance": 0.12483
}

Semantic roles & 50–950 ramp

primary

#BD2730

secondary

#74CCC6

accent

#E9DF3F

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#170806

muted

#857B7A

Preview Lab

Preview with #BD2730

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →